The Google Guarantee – What it is and How it Works

The Google Guarantee – What it is and How it Works

Google has begun to offer the Google Guarantee for local services and businesses that pass a screening and qualify through Google Local Services. When someone searches for a local service, like a real estate agent, plumber, or law office, in the list of business,...
Google Core Algorithm Update – January 2020

Google Core Algorithm Update – January 2020

Google rolled out a significant core algorithm update which is shaking up the search rankings for a lot of websites. The update began to roll out on the 13th of January, 2020, but we’re still seeing volatility in rankings even a week later. Google Update January 2020:...
What is E-A-T For SEO & How Does it Affect My Website?

What is E-A-T For SEO & How Does it Affect My Website?

Expertise, Authority, and Trust (E-A-T) score plays an important role in Google’s understanding of a page’s quality. According to Google’s Search Quality Evaluator Guidelines, E-A-T is one of the most important factors when determining page quality: Why is E-A-T...
Why is SEO important in 2019?

Why is SEO important in 2019?

It’s 2019. Is SEO still important? This question keeps floating, year-after-year.  Of course, we are NOT disregarding the other forms of marketing, as all of it comes together – to help push the respective business forward and more importantly give the end-user the...
What is Bounce Rate?

What is Bounce Rate?

In Google’s robotic eyes, there are many factors in what makes a website rank on the first page. According to Google, “Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page...
What is a CDN?

What is a CDN?

A Content Delivery Network is a distribution of servers that stores your website content & allows it to be served to users much more quickly. You’ve probably heard CDN echoed through countless calls and meetings, yet may never have given it a second thought. But...