Senior Living Marketing Experts
Assisted Living and Memory Care Digital Marketing
Tour-driving local search, family-focused content, and direct campaigns that reduce dependence on paid referral services for assisted living, memory care, and independent living communities.
- 5.0 client rating
- Certified Google Partner
- In business since 2001
We plan, run, and measure campaigns on
Digital Marketing for Assisted Living and Memory Care Facilities
Senior living communities often pay large placement fees to referral services for move-ins they could have earned directly. Families researching assisted living or memory care start with Google, compare communities on photos, reviews, pricing transparency, and care levels, and then schedule tours. A community that is visible and informative online wins those tours at a fraction of the referral cost.
We build community websites with virtual tours, floor plans, pricing guidance, and tour scheduling, optimize each community for local search, and run campaigns to families in the surrounding area and in the cities where adult children live.
Assisted Living and Memory Care Facilities Marketing Challenges We Solve
Referral service fees
Direct inquiries cost far less. We grow organic and paid channels that families use before they reach a referral site.
Pricing opacity frustrates families
Communities that provide pricing guidance convert more tours. We help you present it clearly and compliantly.
Memory care is a distinct search
Families researching dementia care need specific information. We build dedicated content and campaigns for it.
How We Market Assisted Living and Memory Care Facilities
Community local SEO
Google Business Profile, location pages, and review programs for each community and care level.
Family-focused content
Guides on choosing care levels, costs, Medi-Cal and long-term care insurance, and transitioning a parent, structured for AI answers.
Tour-driving campaigns
Search and social campaigns with tour scheduling, virtual tours, and retargeting for families still deciding.
Virtual tour web design
Photo and video tours, floor plans, pricing guidance, and accessible design for older visitors.
Compliance built in. Content represents licensing and care levels accurately per California Department of Social Services requirements, and testimonials and resident images are used only with consent.
Why Assisted Living and Memory Care Facilities Choose CaliNetworks
Senior living communities get direct tour generation that reduces placement fees, with pricing guidance and virtual tours that convert. Strategy, content, campaigns, and reporting come from one in-house team, with no reselling and no long-term commitment. Read about our team, client reviews, and SEO pricing.
Digital Marketing Services for Assisted Living and Memory Care Facilities
Every service is handled by our in-house team in Thousand Oaks, California, and reported on with the numbers that matter to you: rankings, traffic, calls, and leads.
Proven Results
Affordable digital marketing strategies that have driven measurable growth for client websites since 2001.
- 82%Increase in organic traffic
- 95%Client success rate
- 1,562Top 5 keyword rankings
- 165%Growth in online leads
What Our Clients Are Saying
“The team at CaliNetworks has been amazing. Their expertise, along with clear communication and listening to our needs has already made a difference in our recruiting process, drawing more attention to our site, and the leads that have come to us are right on...”
“I needed help on multiple fronts with a website. Organic, design and PPC to name a few. The work has been great and I am very happy to have found them. Highly recommend.”
“I recently engaged CaliNetworks for digital marketing consultation for my website, and the experience has been nothing short of five-star! The team demonstrated a profound understanding of the digital landscape, providing innovative strategies and actionable...”
Assisted Living and Memory Care Facilities Marketing Questions
How can a community reduce reliance on referral agencies?
By being found directly: strong local search, a website that answers pricing and care questions, virtual tours, and campaigns that reach families early in their research.
Should we publish pricing on our website?
Publishing starting prices or ranges generally increases qualified tours and reduces time spent with families who cannot afford the community. We help present pricing clearly.
How is memory care marketed differently from assisted living?
With content about dementia care approaches, safety, staff training, and family support, and with campaigns targeted to caregivers of people with dementia rather than general senior care searches.
Can you market multiple communities under one brand?
Yes. We build a brand site with individual community pages and profiles, and report results per community.
Get a Free Assisted Living and Memory Care Facilities Marketing Estimate
Tell us about your assisted living and memory care facilities business and we will review your website, rankings, reviews, and competitors, then send a written estimate. No long-term contracts, and you work directly with our in-house team in Thousand Oaks.
Ready to Grow Your Business?
Talk with a Thousand Oaks digital marketing expert about AI search, SEO, PPC and website compliance.