Analytics on computerTransform the Sea of Analytics Data into Critical Growth Insight For Your Business

The sea of analytics data can be overwhelming for many, but with expert help from Calinetworks, any business can grow using analytics data for their website.

Analytics is the measurement and analysis of data related to your website traffic, rankings, and visibility. The findings from an effective analytics campaign can help you formulate a powerful marketing strategy for your business. This insight can help you: understand the importance of which keywords are used in your content, create more cost-efficient PPC ads using data for keywords, prioritize tasks with higher impact to quicker improvements to the performance of your website.

Professional Help With Your Analytics – Calinetworks

Professional help in organizing your analytics data can help you: measure the quality of traffic from Search Engine Optimization (SEO), assign dollar values to organic traffic to understand the value of SEO to your business, and identify slow or underperforming pages to be fixed. With a custom built SEO dashboard for your analytics, you can quickly view the most integral information about what is happening with the traffic to your website.

We are here to help you setup your analytics profile correctly, audit, test, and create reports for your team to learn from. With over 15 years of experience working with big data analysis, our analysts can help support your team with new strategies and insights on where your traffic and business leads are going, and how to more effectively capture them into sales.

Our analysts are Google AdWords certified and can help you attain a better understanding of the data presented in Google Analytics. Consult an expert today and figure out how to ask the right questions to find crucial metrics within Google Analytics that directly influence the success of your website. We can help you find the best keywords for ad campaigns with keyword research, comb through your analytics for key indicators, and provide you with the planning and structure that will allow you to make use of your analytics data. Give us a call today at Calinetworks to consult an analytics expert about the website for your business (805) 409-7700.

Consult an Analytics Expert Today

Key Takeaways from Analytics Data


There are a number of essential metrics to look at first when trying to learn from your analytics data. These involve tracking stats such as:

  • Overall traffic that your website is receiving over time. This data can be correlated with updates made to the website to track the effectiveness of those upgrades or changes and to view the general rate of growth and effectiveness of your digital marketing efforts.
  • % of Visitors from Search Engines and Referrals. Understanding where your traffic is coming from can offer you insight into how to better capture more of that traffic. Google dominates the search engine market with close to 90% of the market share, while Yahoo! and Bing are lagging behind at 5% and 3% respectively. It is important to understand the traffic that each search engine gets to understand whether your website is less visible on a specific search engine.
  • Referrals Per Keyword or Phrase. Identifying which keywords are providing you the most traffic and which high volume keywords to focus on are important parts of your Keyword Research and analytics efforts.
  • Conversion Rate for Each Keyword or Phrase. This data provides pivotal insight into which keywords are actually netting your business sales. From here, you can determine which keywords to improve based on which ones have higher rates of conversion, and focus less on those that don’t bring in the sales. Conversion rate per keyword offers you vital knowledge on how exactly conversions start and end within the structure and pages of your website.
  • Bounce Rate. Bounce rate tracks the % of visitors that instantly leave the site after entering it. High bounce rates (80%+) may indicate that there is an issue with the appeal of your content or an issue with page load speed. Pages slower than 3 seconds in total load time may drive lots of potential visitors away before the page is even able to load.
  • Number of Pages Visited. Some traffic to your site views many pages while others only a few. This metric can show you how effectively the different parts of your site are linked together internally, how easy your navigation is to use, and how well your pages funnel visitors into areas where they are more likely to convert.

Analytics Services – Audit, Review, Repair

Services involved in our Analytics:

Big data analytics can lead to critical growth insight in digital marketing for your business. Learn more about analytics for SEO at

  • Google Analytics Setup and Verification
  • Webmaster Tools and AdWords Sync
  • Page Tagging and JavaScript review
  • Elements Inspection
  • Improving Account Structure
  • Campaign Tracking
  • Measuring Data Quality
  • Goals, Events, KPI’s, and Conversion Funnel Review
  • Checking Settings and Filters
  • E-Commerce Tracking Review
  • Desktop vs Mobile Traffic Review
  • Custom Dashboards and Reports

Increase Revenue and Revolutionize Your Search Engine Performance with Calinetworks

Our SEO team at Calinetworks is committed to bringing you the most cost-effective services available for improving your the traffic of your website. With over 15 years of experience in digital marketing, our expert techniques and methodology have improved through countless Google ranking algorithm updates and can help you sort through the mounds of analytics data that Google provides. Contact us today to see how you can get more out of your Google Analytics data for your website.

Free Website Audit or Quote on Analytics Services


I.C.O.N. Support
I.C.O.N. Support
15:30 01 Aug 18
They had reached out to us about issues with our site and Google placement. They took their time in reviewing the reports with us, helping us understand what exactly was going on. We had multiple support, and never waited for an answer after signing on with them. The best thing was they are all "in-house," meaning they don't outsource their work to other countries, out of state or other companies. Everything they do, it's in the same office. We even came in to check them out, since we were invited for a meeting at our 3 month mark. Everything with them is transparent and their communication is huge. We would have saved so much money had we known them years ago. Max is great! Thank you guys!
State of Exterior Client Care
State of Exterior Client Care
15:38 01 Aug 18
Good team of guys. They are local to us and we reached out to them for some support on one of our files. We had to solve issues in a timely manner and they assisted us immediately. They really know what they're doing.
Scott Sandell
Scott Sandell
18:08 03 Aug 18
I needed help on multiple fronts with a website. Organic, design and PPC to name a few. The work has been great and I am very happy to have found them. Highly recommend.
Christian Lawler
Christian Lawler
16:00 01 Aug 18
Had no idea how many issues we had with our site until they called us. I can speak for a lot of us, we are tired of working with companies that act as brokers and then hand the work off to someone else to do. This company is the real deal. They know what they are doing and what they are talking about. I will refer to them as long as they continue to do what they're doing right now. Can't say enough of how happy I am with their service. -C.Lawler
Max Bianco
Max Bianco
00:25 16 May 18
Ty was extremely helpful with a matter related to social media and ppc campaign. He was always available and went above and beyond in not only his explanation, but also his passion for the work to be completed. I highly recommend them.
Yair Vetchtein
Yair Vetchtein
04:26 21 Sep 18
I’ve been working with Massimo for the past 8 months and have referred him to other businesses because of his great work ethic, responsiveness, and most importantly effectiveness. He was able to fulfill all of my needs and is a one stop shop. Thank you.
ivar mollinedo
ivar mollinedo
04:58 25 Sep 18
This company is awesome, they worked with my website and they gave my company a new outlook to making more business for turf.Massimo was great with the service and understanding the demands on my website. Massimo also uploaded my website on Google maps to make people see that I'm a better legit business.Thank You for the hard work and the amazing opportunity you gave my business!
Michael Kazakov
Michael Kazakov
00:08 15 Dec 18
Ty and his company truly stand out in the myriad of "marketing gurus". Ty spent some time to learn about the business rather than jumping both feet in with a cookie-cutter "marketing success formula" so common in the world of digital marketing these days. SUPER responsive and diligent, highly recommended!
Greg Wyszynski
Greg Wyszynski
23:37 14 Dec 18
The professionalism and knowledge of Calinetworks was a very satisfying experience for me.Top notch company,would give 10 stars across the board.Looking forward to doing more business in the future.
Daniela Recht
Daniela Recht
22:11 12 Jan 19
Massimo was very helpful in consulting me on some digital aspects of my business here in the Bay Area. He consulted me on website design and optimization. I never felt rushed and he was extremely knowledgeable.
Giana Barone
Giana Barone
16:51 09 Feb 19
CaliNetworks helped with consultation regarding my online presence for my new restaurant, “Made in Italy by Antonio Sessa,” in Westlake Village. Very smart team and always available for me whenever I had a question! Highly recommend!
Kevin Marquez
Kevin Marquez
21:40 13 May 19
Massimo was an amazing person! We had no idea how to set up a website or email addresses for our company and max did it with no problem! He was very patient with us in explaining all the details and always was on top of everything no matter the time and he was very dedicated to making our vision a reality! I highly recommend this guy over any other company. EIFC couldn’t do it with out him. EIFC will staying working with him for all our needs. Top professional in all aspects.
Brett Brown
Brett Brown
22:24 08 Jun 19
Massimo helped me get a business logo designed for my company here in Pennsylvania. He and staff were great to work with and we have already plans for another business project, thank u
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