Content Development & Optimization

Excellent Quality Content is Critical For Success

The quality and length of your website's content is important to how it ranks on search engines. Learn more about content writing on CaliNetworks.com

Is your website not faring as well as it used to? Did you know that over 50% of an average website’s traffic comes from organic search traffic which is greatly affected by the quality of your site’s text, video, and image content? Content is a crucial factor that can drive substantial change in your overall traffic for better or worse depending on the quality.

Why Does the Quality of Content Matter?

Straight from Google’s SEO starter guide, it states that “creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” Google’s algorithms that govern over site ranking are constantly in flux, and the content & main ideas of your site must also adapt to maintain the success and ranking of your business through  search engines. Well written content must appeal to both visitors and Google’s web crawlers to rank well in search results. 

Google’s PageRank algorithm crawls each page and assigns a value, and a higher volume of pages on your website can help boost the overall PageRank score if the content is well written. This is crucial because a higher PageRank score lands you closer to the top of search results and encourages more individuals to visit your site, giving you the opportunity to acquire trustworthy backlinks. In Google’s eyes, backlinks are a strong indicator for the quality of your content and acquiring them can help to further boost the PageRank score for your domain.

Our seasoned content experts can improve the SEO properties, conversions, and overall traffic of your website by improving your content. For more information on the process and services we offer for improving search visibility, see our SEO page.

 

What is High-Quality Content?

High-quality content is a huge factor in how well your website ranks. Learn more about writing great content at CaliNetworks.com

With over 4.6 billion web pages on the internet, having a website that is saturated with first-rate content is a huge step in getting head of the competition. But, what is high-quality content? The simple answer is that high-quality content comes in many forms – it can be different for every industry, target audience, or keyword but can always be measured based on whether or not it performs its ta. It’s difficult for someone to point directly at a site and say: “this is what quality content looks like” because the definition of what is quality is being constantly redefined by Google’s ranking algorithms.

Identifying excellent content is not too difficult – the top pages for almost every query will have good quality content, but what makes the content of these pages truly stand out from other results on search engines? In their SEO starter guide, Google mentions that quality content involves:

  • Useful and Interesting Information: Your content must not only benefit the user, but drive their interest in an entertaining way to be considered high-quality. Furthermore, your content must be more useful and interesting than other sites. To get a high-quality rating, your content must add unique value – rewriting the same content seen on other domains in your own words will get you nowhere.
  • Expertise, Authoritativeness, and Trustworthiness (E-A-T): Superior content is written from the perspective of an expert who has (or at least seems to have) enough experience to convince their audience that their information is trustworthy and comes from a source of authority on the topic.
  • Unique and User Friendly Substance: Your content should be individually produced for each of your pages and should not be duplicated or used multiple times. It is also important to remember that the user is the most important audience to appeal to, not the web crawlers that assign values and ranks to your pages.
  • Conversion Into Paying Customers: Content should aim to answer key questions while compelling users to convert with engaging imagery & videos, grammatically correct text, and avoid being distracting by only displaying non intrusive advertising.

 

Common Problems With Content That Negatively Affect Your Website

  • Unoptimized Content that is not written with the strategic goal of appealing to as many people as possible can worsen the ranking of your website rather than helping them. Follow the current, best practices in terms of what keywords to use and how to effectively use them in writing your content rather than just keyword stuffing your language to the brim.
  • Duplicate Content can be deadly to the rankings of your website. Any content that is directly copied from another source whether it is content written on a page or hidden in a Meta Title or Description will hurt your websites ability to rank for keywords. Content that is duplicate gives Google the perception that the overall quality of your site’s content is low and can severely penalize your rankings.
  • Thin Content or content that adds little to no value to the page will not add much value to the PageRank score of your website. This type of content is typically seen in auto generated content blocks that are the same on every page of a website or content that is copied directly from another website without modification.
  • Grammar Issues present a problem for both visitors and the crawlers at Google. Any mistakes in writing that lead to an unclear understanding from readers can hurt your content’s ability to motivate a visitor into taking action, and hurts the overall conversion rate of your website.

Avoiding these common content mistakes can help you develop a better understanding of what high-qaulity content looks like and improve the performance of your website.

Benefits of SEO Content Services

High-quality provides numerous benefits.

 

  • High quality, eye grabbing content.
  • Affordable & able to scale for mobile friendliness.
  • Keyword targeted content that ranks well on the biggest search engines.
  • Talented writers experienced with Panda & Penguin.
  • Improved traffic and leads, higher average click through rates, more conversions of visitors into customers.
  • Constant monitoring and updates from the content team at CaliNetworks.

Improving your site’s content can be a time consuming process, but it is one of the most important factors that can influence your website’s traffic and is worth investing into. We have developed content for sites since 2001, and can help you improve the performance of your website today. Give us a call for a free site analysis or quote (805) 409-7700.

Get Help with Your Content

Our Process of Developing Superior Content

At CaliNetworks, our goal is to put together a content strategy that offers a unique and entertaining experience for your clientele. With over 15 years of experience in writing content, we understand that strong rankings require interesting, well-structured site content. With SEO in mind, our content writers focus on creating content that is authoritative and relevant while maintaining a consistent, well optimized main idea for your brand that targets high volume keywords with many potential customers to attract to your business. This can involve rewriting current page content or completely replacing it with content that is specifically tailored to rank well for certain keywords.

Our writing teams have experience generating content for a wide variety of businesses across different industries and target audiences. Our first step involves analyzing your site’s content and putting together a design approach that will take your site’s performance to an exceptional level.Keyword Research for Content

The process of improving site content includes:

  • Analyzing the current site and competitor websites.
  • Identifying keywords to target in content, titles, and descriptions.
  • Building a strategy around high-quality content. No compromises.
  • Next, our content writing professionals will compose the content with SEO in mind to maximize the performance of the content of your pages.
  • Planning & deployment of content strategy.
  • A/B testing with content and dynamic content revisions for high ranking pages.
  • Constant creative for ongoing content services and updates.

Improve Your Content with CaliNetworks

Looking for more insight on improving your website content? Contact an SEO expert today for a free website analysis or quote at 805-409-7700 and enhance the visibility of your business. Better content helps you grow your website traffic, achieve higher conversion rates, and generate more leads and revenue for your business.

For over 15 years, we have enjoyed the challenge of helping businesses thrive with a focus on building a robust collection of first-rate content. If you’re interested in reading more about digital marketing, visit our blog or select a topic from the menu below.

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I.C.O.N. Support
I.C.O.N. Support
15:30 01 Aug 18
They had reached out to us about issues with our site and Google placement. They took their time in reviewing the reports with us, helping us understand what exactly was going on. We had multiple support, and never waited for an answer after signing on with them. The best thing was they are all "in-house," meaning they don't outsource their work to other countries, out of state or other companies. Everything they do, it's in the same office. We even came in to check them out, since we were invited for a meeting at our 3 month mark. Everything with them is transparent and their communication is huge. We would have saved so much money had we known them years ago. Max is great! Thank you guys!
State of Exterior Client Care
State of Exterior Client Care
15:38 01 Aug 18
Good team of guys. They are local to us and we reached out to them for some support on one of our files. We had to solve issues in a timely manner and they assisted us immediately. They really know what they're doing.
Scott Sandell
Scott Sandell
18:08 03 Aug 18
I needed help on multiple fronts with a website. Organic, design and PPC to name a few. The work has been great and I am very happy to have found them. Highly recommend.
Christian Lawler
Christian Lawler
16:00 01 Aug 18
Had no idea how many issues we had with our site until they called us. I can speak for a lot of us, we are tired of working with companies that act as brokers and then hand the work off to someone else to do. This company is the real deal. They know what they are doing and what they are talking about. I will refer to them as long as they continue to do what they're doing right now. Can't say enough of how happy I am with their service. -C.Lawler
Max Bianco
Max Bianco
00:25 16 May 18
Ty was extremely helpful with a matter related to social media and ppc campaign. He was always available and went above and beyond in not only his explanation, but also his passion for the work to be completed. I highly recommend them.
Yair Vetchtein
Yair Vetchtein
04:26 21 Sep 18
I’ve been working with Massimo for the past 8 months and have referred him to other businesses because of his great work ethic, responsiveness, and most importantly effectiveness. He was able to fulfill all of my needs and is a one stop shop. Thank you.
ivar mollinedo
ivar mollinedo
04:58 25 Sep 18
This company is awesome, they worked with my website and they gave my company a new outlook to making more business for turf.Massimo was great with the service and understanding the demands on my website. Massimo also uploaded my website on Google maps to make people see that I'm a better legit business.Thank You for the hard work and the amazing opportunity you gave my business!
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