PPC – Pay Per Click

PPC – Pay Per Click Marketing

Search Engine Marketing (SEM) advertising plays a critical role in today’s business of digital marketing. Pay-Per-Click (PPC) campaigns give you the opportunity to pay for your advertisements to show up at the top search results and can yield an incredibly high return on your investment when utilized effectively. Our PPC team has over 15 years of experience designing efficient ad campaigns.

All of our accounts are optimized by AdWords search certified professionals and are highly successful at achieving the desired results within the given budget. We promote the use of both high and low volume keywords that provide excellent Return on investment (ROI) while lowering the overall cost of your PPC campaign. Give us a call today at 805-409-7700 to expand your multi-channel funnel and grow your business through online paid advertising.

We Are Google Adwords Certified

Improve Your Pay-Per-Click Advertising with Services from Calinetworks

Much like the continually changing environment of Search Engine Optimization (SEO), PPC is a constantly evolving craft and must be pursued continuously to drive the most efficient bang for your buck. With over a decade of experience in PPC, our team understands how to select the right keywords to target, how to write a great ad, and most of all, how to get more of the right potential customers to see that ad. With talented experts on your side, your PPC campaigns will improve the overall traffic to your site and lead your customers to pages that convert into sales. Our consultation services can teach your team how to create low-cost advertisements that: provide more leads for your website, generate more revenue for your business, and increase your overall ROI.

The Best Pay-Per-Click Campaigns are Multi-Faceted

The strategy that defines success in PPC utilizes a number of avenues of advertisement that will complement your SEO efforts. Pay-Per-Click management offers you more control than with organic search improvements and allows you to jump straight to the top of search results much quicker than SEO does. Designing a powerful PPC strategy will make use of the following channels of advertisement in SEM and can have a considerable impact on the traffic of your business: google and bing ads

  • Google AdWords – Google is the largest search engine by far accounting for 60-70% of the desktop market and nearly 90% of mobile searches. Cost-effective Google Ads place your site within view of the largest amount of potential customers.
  • Bing Ads – Bing is the second largest search engine and accounts for 15-20% of the overall market. With a decent population of users and lower costs than advertising on Google, Bing is a great alternative location to advertise.
  • Facebook Ads – Facebook is the largest social media platform with billions of active daily users. Utilizing the ability to advertise in news feeds and directly on the sidebar allow for an effective method of reaching many potential customers and speaking right to your follower base.
  • Social Media Ads
  • Other PPC Outlets – Apple Search Ads, Instagram, Messenger, Atlas, Audience Network, Waze Ads, etc.


Our goal is to establish effective PPC campaigns or to improve the efficiency of your current PPC campaigns. Many of our campaigns result in an increase in the number of clicks for each campaign and lowering the average Cost Per Click (CPC) while maintaining or lowering the campaign budget. Below is an example of that strategy for a small business advertising with geotargeting.

PPC clicks vs avg cpc

PPC – Clicks vs. Avg CPC

Below is an example of improving your ad groups and each individual ad to improve clicks, with the combination of lowering your CPC bid and improving quality scores.

PPC clicks vs impressions

PPC – Clicks vs. Impressions


LegitScript Certification

In order to be eligible for paid advertising across Google AdWords and Facebook Pay-Per-Click platforms, companies from certain industries require a certification from LegitScript.

Consult with a Pay-Per-Click (PPC) Expert

PPC Expert

Whether your business is small, medium, or large with multiple locations, you can count on our expert team of PPC professionals to build you a campaign that will improve your sales. From products to business branding, we have the experience and knowledge to spend your advertising dollars as efficiently and effectively as possible so your business can grow with a positive ROI. Call our SEO & PPC experts at Calinetworks today for a free quote: 805-409-7700.


CaliNetworks did a phenomenal job on our newly created site. Massimo was professional, highly responsible and a pleasure to work with. Prior to the site’s creation, he went thru all of our company specific needs and discussed various options with me. His creative ideas yielded a successful product. I highly recommend this group.
Rico Saken
Rico Saken
20:35 10 Oct 19
Our company recently acquired the services of CaliNetworks to help us with boosting our digital footprint, and we couldn't be happier with our choice! It feels like the CaliNetworks team gives us exclusive attention, and is always there when we need them most. Any issues that we have is resolved immediately, and they are extremely prompt with deadlines. They are a wonderful company with a stellar staff and I would highly, highly, recommend them!!
TriMed Marketing
TriMed Marketing
21:05 30 Aug 19
Massimo and his team are exceptional in every way. They are quick, thorough, affordable, and they go above and beyond to make sure you're happy with the final product. There have been many evenings where they stayed late just to make sure my page was the way I needed it. I guarantee you won't be disappointed in their work and creativity. I highly recommend CaliNetworks. 5 Stars!!!!
Diane Ballot
Diane Ballot
17:54 19 Aug 19
A great company. CaliNetworks has a great team to work with. They are very responsive and accommodating. You can't go wrong retaining CaliNetworks.
Paul Tashnizi
Paul Tashnizi
20:51 08 Aug 19
These guys were simply awesome. Super responsive, no drama. No issues. Just straight up excellent work that ended up better than I expected. Will be back soon!
Jay Lieberman
Jay Lieberman
23:12 25 Jul 19
An amazing experience working with Ty Carson and his team. I highly recommend Cali Networks for any website projects in both consulting and/or execution of your ideas.Great experience with Massimo from the intro, quote, progress and communication throughout the project. Ty and his team bring your ideas and content to life! Their first drafts were in line with our expectations. They did a phenomenal job working with our team to develop a very strong visual and textual presentation of our company. We and our clients are very pleased with the finished product. By far, the best response time of any online company we've worked with on technical support or any modifications we request. We appreciate their ongoing professional suggestions, feedback, and quality assurance. Not only Ty and his team are skilled and professional, but they are also very service-minded and take their time to understand the vision from the big picture to the smallest detail. In addition, they have made some great recommendations that we gladly utilize and love. I have no qualms about giving them my best recommendation and will definitely consider them for future projects. My business and life will forever be enhanced by this knowledgeable team. I can't wait to develop future projects as I know our vision was respected and exalted professionally. Special thanks to Massimo for his ongoing guidance and expertise.
Inna Pinkhasova
Inna Pinkhasova
00:43 17 Jul 19
Massimo was an amazing person! We had no idea how to set up a website or email addresses for our company and max did it with no problem! He was very patient with us in explaining all the details and always was on top of everything no matter the time and he was very dedicated to making our vision a reality! I highly recommend this guy over any other company. EIFC couldn’t do it with out him. EIFC will staying working with him for all our needs. Top professional in all aspects.
Kevin Marquez
Kevin Marquez
21:40 13 May 19