Search Engine Marketing (SEM) advertising plays a critical role in today’s business of digital marketing. Pay-Per-Click (PPC) campaigns give you the opportunity to pay for your advertisements to show up at the top search results and can yield an incredibly high return on your investment when utilized effectively. Our PPC team has over 15 years of experience designing efficient ad campaigns.
All of our accounts are optimized by AdWords search certified professionals and are highly successful at achieving the desired results within the given budget. We promote the use of both high and low volume keywords that provide excellent Return on investment (ROI) while lowering the overall cost of your PPC campaign. Give us a call today at 805-409-7700 to expand your multi-channel funnel and grow your business through online paid advertising.
Improve Your Pay-Per-Click Advertising with Services from Calinetworks
Much like the continually changing environment of Search Engine Optimization (SEO), PPC is a constantly evolving craft and must be pursued continuously to drive the most efficient bang for your buck. With over a decade of experience in PPC, our team understands how to select the right keywords to target, how to write a great ad, and most of all, how to get more of the right potential customers to see that ad. With talented experts on your side, your PPC campaigns will improve the overall traffic to your site and lead your customers to pages that convert into sales. Our consultation services can teach your team how to create low-cost advertisements that: provide more leads for your website, generate more revenue for your business, and increase your overall ROI.
The Best Pay-Per-Click Campaigns are Multi-Faceted
The strategy that defines success in PPC utilizes a number of avenues of advertisement that will complement your SEO efforts. Pay-Per-Click management offers you more control than with organic search improvements and allows you to jump straight to the top of search results much quicker than SEO does. Designing a powerful PPC strategy will make use of the following channels of advertisement in SEM and can have a considerable impact on the traffic of your business:
Google AdWords – Google is the largest search engine by far accounting for 60-70% of the desktop market and nearly 90% of mobile searches. Cost effective Google Ads place your site within view of the largest amount of potential customers.
Bing Ads – Bing is the second largest search engine and accounts for 15-20% of the overall market. With a decent population of users and lower costs than advertising on Google, Bing is a great alternative location to advertise.
Facebook Ads – Facebook is the largest social media platform with billions of active daily users. Utilizing the ability to advertise in news feeds and directly on the sidebar allow for an effective method of reaching many potential customers and speaking right to your follower base.
Social Media Ads
Other PPC Outlets – Apple Search Ads, Instagram, Messenger, Atlas, Audience Network, Waze Ads, etc.
Our goal is to establish effective PPC campaigns or to improve the efficiency of your current PPC campaigns. Many of our campaigns result in an increase in the number of clicks for each campaign and lowering the average Cost Per Click (CPC) while maintaining or lowering the campaign budget. Below is an example of that strategy for a small business advertising with geotargeting.
PPC – Clicks vs. Avg CPC
Below is an example of improving your ad groups and each individual ad to improve clicks, with the combination of lowering your CPC bid and improving quality scores.
PPC – Clicks vs. Impressions
In order to be eligible for paid advertising across Google AdWords and Facebook Pay-Per-Click platforms, companies from certain industries require a certification from LegitScript.
Consult with the Pay-Per-Click Experts at Calinetworks
Whether your business is small, medium, or large with multiple locations, you can count on our expert team of PPC professionals to build you a campaign that will improve your sales. From products to business branding, we have the experience and knowledge to spend your advertising dollars as efficiently and effectively as possible so your business can grow with a positive ROI. Call our SEO & PPC experts at Calinetworks today for a free quote: 805-409-7700.
They had reached out to us about issues with our site and Google placement. They took their time in reviewing the reports with us, helping us understand what exactly was going on. We had multiple support, and never waited for an answer after signing on with them. The best thing was they are all "in-house," meaning they don't outsource their work to other countries, out of state or other companies. Everything they do, it's in the same office. We even came in to check them out, since we were invited for a meeting at our 3 month mark. Everything with them is transparent and their communication is huge. We would have saved so much money had we known them years ago. Max is great! Thank you guys!
Good team of guys. They are local to us and we reached out to them for some support on one of our files. We had to solve issues in a timely manner and they assisted us immediately. They really know what they're doing.
Had no idea how many issues we had with our site until they called us. I can speak for a lot of us, we are tired of working with companies that act as brokers and then hand the work off to someone else to do. This company is the real deal. They know what they are doing and what they are talking about. I will refer to them as long as they continue to do what they're doing right now. Can't say enough of how happy I am with their service. -C.Lawler
Ty was extremely helpful with a matter related to social media and ppc campaign. He was always available and went above and beyond in not only his explanation, but also his passion for the work to be completed. I highly recommend them.
I’ve been working with Massimo for the past 8 months and have referred him to other businesses because of his great work ethic, responsiveness, and most importantly effectiveness. He was able to fulfill all of my needs and is a one stop shop. Thank you.
This company is awesome, they worked with my website and they gave my company a new outlook to making more business for turf.Massimo was great with the service and understanding the demands on my website. Massimo also uploaded my website on Google maps to make people see that I'm a better legit business.Thank You for the hard work and the amazing opportunity you gave my business!
Ty and his company truly stand out in the myriad of "marketing gurus". Ty spent some time to learn about the business rather than jumping both feet in with a cookie-cutter "marketing success formula" so common in the world of digital marketing these days. SUPER responsive and diligent, highly recommended!
Massimo was very helpful in consulting me on some digital aspects of my business here in the Bay Area. He consulted me on website design and optimization. I never felt rushed and he was extremely knowledgeable.
CaliNetworks helped with consultation regarding my online presence for my new restaurant, “Made in Italy by Antonio Sessa,” in Westlake Village. Very smart team and always available for me whenever I had a question! Highly recommend!