Paid Search Advertising​

Search Engine Marketing (SEM) advertising plays a critical role in today’s business of digital marketing. Paid Search (PPC) campaigns give you the opportunity to pay for your advertisements to show up at the top search results and can yield an incredibly high return on your investment when utilized effectively. Our Paid Search Company and Teams have over 20 years of experience designing efficient ad campaigns. We are a Google Partner qualified by the Google Partners certification program.

All of our accounts are optimized by Google Ads Certified Professionals and are highly successful at achieving the desired results within the given budget. We promote the use of both high and low-volume keywords that provide excellent Return on investment (ROI) while lowering the overall cost of your PPC campaign. Give us a call today at 805-409-7700 to expand your multi-channel funnel and grow your business through online paid advertising.

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Improve Your PPC Advertising with Services from Calinetworks

Much like the continually changing environment of Search Engine Optimization (SEO), PPC is a constantly evolving craft and must be pursued continuously to drive the most efficient bang for your buck. With over a decade of experience in PPC, our team understands how to select the right keywords to target, how to write a great ad, and most of all, how to get more of the right potential customers to see that ad. With talented experts on your side, your PPC campaigns will improve the overall traffic to your site and lead your customers to pages that convert into sales. Our PPC consultation services can teach your team how to create low-cost advertisements that: provide more leads for your website, generate more revenue for your business, and increase your overall ROI.

PPC Objectives

Our goal is to establish effective PPC campaigns or to improve the efficiency of your current PPC campaigns. Many of our campaigns result in an increase in the number of clicks for each campaign and lower the average Cost Per Click (CPC) while maintaining or lowering the campaign budget. Below is an example of that strategy for small business advertising with geotargeting.

PPC – Clicks vs. Avg CPC

Below is an example of improving your ad groups and each individual ad to improve clicks, with the combination of lowering your CPC bid and improving quality scores.

PPC – Clicks vs. Impressions

LegitScript Certification

In order to be eligible for paid advertising across Google AdWords and Facebook Pay-Per-Click platforms, companies from certain industries require a certification from LegitScript.

The Best Pay-Per-Click Campaigns are Multi-Faceted

A successful Pay-Per-Click (PPC) strategy is essential for enhancing your digital marketing efforts, particularly in complementing your Search Engine Optimization (SEO) initiatives. PPC management grants you greater control and agility than organic search enhancements, enabling rapid ascension to the forefront of search results, a feat that takes considerably longer with SEO. A robust PPC strategy should integrate various advertising channels within Search Engine Marketing (SEM), significantly boosting your business’s web traffic:

  • Google AdWords: As the dominant search engine, Google accounts for over 85% of desktop searches and over 90% of mobile searches. Using cost-effective Google Ads positions your website prominently, tapping into the vast pool of potential customers.
  • Bing Ads: Ranking as the second-largest search engine, Bing captures 10-15% of the market share. With a substantial user base and generally lower advertising costs compared to Google, Bing offers an excellent alternative platform for advertising.
  • Facebook Ads: Facebook stands as the largest social media platform, with billions of active users daily. Advertising through Facebook, whether in news feeds or sidebars, presents a potent means to reach a wide audience and directly engage with your follower base.
  • Social Media Ads: Expanding your reach beyond Facebook, ads on other social platforms (TikTok, Linkedin, etc.) can target specific demographics and interests, further enhancing your online presence.
  • Other PPC Outlets: Diversifying your PPC strategy with platforms like Apple Search Ads, Instagram, Messenger, Atlas, Audience Network, and Waze Ads can open additional avenues to connect with different segments of your target audience, each with its unique advantages.

Whether your business is small, medium, or large with multiple locations, you can count on our expert team of PPC professionals to build you a campaign that will improve your sales. From products to business branding, we have the experience and knowledge to spend your advertising dollars as efficiently and effectively as possible so your business can grow with a positive ROI. Call our SEO & PPC experts at Calinetworks today for a free quote: 805-409-7700.

Contact us for a free PPC quote

What Our Clients Are Saying

Gavin ShippenGavin Shippen
06:11 26 Oct 23
Tathagat TantyTathagat Tanty
19:52 28 Sep 23
I recently engaged CaliNetworks for digital marketing consultation for my website, and the experience has been nothing short of five-star! The team demonstrated a profound understanding of the digital landscape, providing innovative strategies and actionable insights that have significantly elevated my online presence. Their tailored approach, coupled with exceptional communication and commitment to achieving results, has driven increased traffic and conversions, ultimately contributing to the growth of my business. CaliNetworks' expertise and dedication make them a standout choice for anyone seeking to enhance their digital marketing efforts, and I wholeheartedly recommend their services!
Johnny LinJohnny Lin
18:42 12 Sep 23
CaliNetworks is incredibly fast in their service delivery, ensuring that no time was wasted in getting things up and running. Their responsiveness to queries and concerns were immediate, making the entire process seamless and stress-free. What truly sets them apart, however, is their profound technical knowledge coupled with their extensive experience in both SEO and PPC. It's evident that they not only know their craft but excel in it. If you're seeking a team that combines efficiency with expertise, CaliNetworks is the way to go. Highly recommended!
Julie AllgoodJulie Allgood
00:10 05 Aug 23
The team at CaliNetworks has been amazing. Their expertise, along with clear communication and listening to our needs has already made a difference in our recruiting process, drawing more attention to our site, and the leads that have come to us are right on point! We appreciate their attention to detail, and look forward to continuing our successful partnership with CaliNetworks.
Barry CohnBarry Cohn
21:46 27 Jun 23
I am very impressed with Ty and his ideas regarding our website. Based on his recommendations, we saved almost $10,000 with two acquisitions and their websites. I moved to CaliNetworks when Jenny Manocchio joined their team; she is a fantastic employee and contact for everything we do on the website and with our SEO and content. I highly recommend CaliNetworks.
Kim JonesKim Jones
17:57 23 Dec 22
I've worked with several stellar social media companies in the past, and CaliNetworks is by far the best of the best! What sets them apart is not only their full-suite of digital media offerings (social, SEO, and graphic design), but also their exceptional service, focus on exceeding their clients' expectations, and creative solution offerings. I can't recommend them enough!
Stella JamesStella James
13:02 09 Dec 22
Calinetworks has been amazing to work with. They helped me move and host my website, as well as fix all of the issues I was having. Support has been great and I'm looking forward to improving my online business with them.Always available very detailed oriented & never misses a beat!
Bradley LeeseBradley Leese
01:34 31 Oct 22
Ty Carson, the president of CaliNetworks, is about as sharp as they come. I had the great privilege of working with Ty many years ago, and I am a much better SEO Analyst because of his leadership and wealth of knowledge. Considering Ty has consulted with some of the largest companies in the world, I recommend taking advantage while prices are low because demand for his services is on the rise.
Gavin ShippenGavin Shippen
06:11 26 Oct 23
Tathagat TantyTathagat Tanty
19:52 28 Sep 23
I recently engaged CaliNetworks for digital marketing consultation for my website, and the experience has been nothing short of five-star! The team demonstrated a profound understanding of the digital landscape, providing innovative strategies and actionable insights that have significantly elevated my online presence. Their tailored approach, coupled with exceptional communication and commitment to achieving results, has driven increased traffic and conversions, ultimately contributing to the growth of my business. CaliNetworks' expertise and dedication make them a standout choice for anyone seeking to enhance their digital marketing efforts, and I wholeheartedly recommend their services!
Johnny LinJohnny Lin
18:42 12 Sep 23
CaliNetworks is incredibly fast in their service delivery, ensuring that no time was wasted in getting things up and running. Their responsiveness to queries and concerns were immediate, making the entire process seamless and stress-free. What truly sets them apart, however, is their profound technical knowledge coupled with their extensive experience in both SEO and PPC. It's evident that they not only know their craft but excel in it. If you're seeking a team that combines efficiency with expertise, CaliNetworks is the way to go. Highly recommended!
Julie AllgoodJulie Allgood
00:10 05 Aug 23
The team at CaliNetworks has been amazing. Their expertise, along with clear communication and listening to our needs has already made a difference in our recruiting process, drawing more attention to our site, and the leads that have come to us are right on point! We appreciate their attention to detail, and look forward to continuing our successful partnership with CaliNetworks.
Barry CohnBarry Cohn
21:46 27 Jun 23
I am very impressed with Ty and his ideas regarding our website. Based on his recommendations, we saved almost $10,000 with two acquisitions and their websites. I moved to CaliNetworks when Jenny Manocchio joined their team; she is a fantastic employee and contact for everything we do on the website and with our SEO and content. I highly recommend CaliNetworks.
Kim JonesKim Jones
17:57 23 Dec 22
I've worked with several stellar social media companies in the past, and CaliNetworks is by far the best of the best! What sets them apart is not only their full-suite of digital media offerings (social, SEO, and graphic design), but also their exceptional service, focus on exceeding their clients' expectations, and creative solution offerings. I can't recommend them enough!
Stella JamesStella James
13:02 09 Dec 22
Calinetworks has been amazing to work with. They helped me move and host my website, as well as fix all of the issues I was having. Support has been great and I'm looking forward to improving my online business with them.Always available very detailed oriented & never misses a beat!
Bradley LeeseBradley Leese
01:34 31 Oct 22
Ty Carson, the president of CaliNetworks, is about as sharp as they come. I had the great privilege of working with Ty many years ago, and I am a much better SEO Analyst because of his leadership and wealth of knowledge. Considering Ty has consulted with some of the largest companies in the world, I recommend taking advantage while prices are low because demand for his services is on the rise.
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