Growing Your Traffic With A Google Knowledge Graph

The Knowledge Graph is a massive database of information that is used by Google to deliver users better organic search results. The intent of this system is to provide users with quick answers that they might be seeking based on their query instead of just providing links to external pages. Example of a Google Knowledge Graph on a search results page:

Google Knowledge Graph in search result

Importance of A Google Knowledge Graph

Getting your information into the database of the Knowledge Graph can help Google understand who you are and who your business is connected to. But more importantly, utilizing the knowledge graph for your business can be a significant step in driving more traffic to your website. Below, is an example of the growth seen by a business who took full advantage of the power of Google’s Knowledge Graph in 2015:

Growth after Knowledge Graph

Significance of Having a Wikipedia Page in Getting A Knowledge Graph

Wikipedia LogoAlthough it is not 100% clear what the criteria is for attaining a Knowledge Graph, having a Wikipedia page is a significant factor in this consideration. This could be becauseWikipedia.org is the 5th most visited domain throughout the web and sees nearly 3,000 visitors every second to any one of its 5.6 million articles on the English version alone. Or maybe Wikipedia is important because it is the go-to website for information and shows up close to the top of search results across many queries as it has established a history of extremely high domain authority.

In either case, Wikipedia is a website that gets over 400 million monthly visitors and has established itself as a central pillar in the current structure of the web. Having an article on this site can help you or your business should be included in the marketing strategy for your business.

Find out if you are eligible for a Wikipedia entry

Why Pay Someone Else to Build Your Wikipedia Page?

It is completely free to edit or create a Wikipedia page – you don’t even need an account. However, the guidelines for editing/creating have become increasingly difficult to satisfy over the years and now pose a great challenge for anyone trying to create a page for the first time.

All Wikipedia guidelines for content must be followed. These include suggestions such as:

  • The language and style of writing must fit that which is seen in encyclopedias.
  • The notability of the subject matter must be significant enough to find reliable, third-party sources about the topic. Furthermore, the guidelines for notability are specific to each subject and include different rulesets for topics such as: academics, astronomical objects, books, events, films, geographic features,
  • The sourcing of facts, allegations, or ideas used on Wikipedia must be verifiable and published by reliable sources. These sources must be secondary and cannot include any primary sources that were written by you. Additionally, writing anything that goes beyond the ideas from the cited sources can get your page removed.
  • Content must always be written from a neutral point of view.
  • Content cannot be plagiarized or copied from the sources being used.

Content for Wikipedia must have the same core ideas as the sources it is citing from without copying the original material or adding any additional thoughts of your own. This style of writing must come from your own words, maintain a neutral tone, and be supported by secondary sources that are reliable and verifiable.

Juggling all of these guidelines can be a daunting task for anyone who is unfamiliar with the process. If you want a Knowledge Graph but feel that your time is better spent focusing on your business rather than writing an awesome Wikipedia article, then give us a call at CaliNetworks (805) 409-7700.

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I.C.O.N. Support
I.C.O.N. Support
15:30 01 Aug 18
They had reached out to us about issues with our site and Google placement. They took their time in reviewing the reports with us, helping us understand what exactly was going on. We had multiple support, and never waited for an answer after signing on with them. The best thing was they are all "in-house," meaning they don't outsource their work to other countries, out of state or other companies. Everything they do, it's in the same office. We even came in to check them out, since we were invited for a meeting at our 3 month mark. Everything with them is transparent and their communication is huge. We would have saved so much money had we known them years ago. Max is great! Thank you guys!
State of Exterior Client Care
State of Exterior Client Care
15:38 01 Aug 18
Good team of guys. They are local to us and we reached out to them for some support on one of our files. We had to solve issues in a timely manner and they assisted us immediately. They really know what they're doing.
Scott Sandell
Scott Sandell
18:08 03 Aug 18
I needed help on multiple fronts with a website. Organic, design and PPC to name a few. The work has been great and I am very happy to have found them. Highly recommend.
Christian Lawler
Christian Lawler
16:00 01 Aug 18
Had no idea how many issues we had with our site until they called us. I can speak for a lot of us, we are tired of working with companies that act as brokers and then hand the work off to someone else to do. This company is the real deal. They know what they are doing and what they are talking about. I will refer to them as long as they continue to do what they're doing right now. Can't say enough of how happy I am with their service. -C.Lawler
Max Bianco
Max Bianco
00:25 16 May 18
Ty was extremely helpful with a matter related to social media and ppc campaign. He was always available and went above and beyond in not only his explanation, but also his passion for the work to be completed. I highly recommend them.
Yair Vetchtein
Yair Vetchtein
04:26 21 Sep 18
I’ve been working with Massimo for the past 8 months and have referred him to other businesses because of his great work ethic, responsiveness, and most importantly effectiveness. He was able to fulfill all of my needs and is a one stop shop. Thank you.
ivar mollinedo
ivar mollinedo
04:58 25 Sep 18
This company is awesome, they worked with my website and they gave my company a new outlook to making more business for turf.Massimo was great with the service and understanding the demands on my website. Massimo also uploaded my website on Google maps to make people see that I'm a better legit business.Thank You for the hard work and the amazing opportunity you gave my business!
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