Google Knowledge Graph Entry Update

The Knowledge Graph is a massive database of information that is used by Google to deliver users better organic search results. The intent of this system is to provide users with quick answers that they might be seeking based on their query instead of just providing links to external pages. Example of a Google Knowledge Graph on a search results page:

Google Knowledge Graph in search result

Importance of A Google Knowledge Graph

Getting your information into the database of the Knowledge Graph can help Google understand who you are and who your business is connected to. But more importantly, utilizing the knowledge graph for your business can be a significant step in driving more traffic to your website. Below, is an example of the growth seen by a business who took full advantage of the power of Google’s Knowledge Graph in 2015:

Growth after Knowledge Graph

Significance of Having a Wikipedia Page in Getting A Knowledge Graph

Wikipedia LogoAlthough it is not 100% clear what the criteria is for attaining a Knowledge Graph, having a Wikipedia page is a significant factor in this consideration. This could be becauseWikipedia.org is the 5th most visited domain throughout the web and sees nearly 3,000 visitors every second to any one of its 5.6 million articles on the English version alone. Or maybe Wikipedia is important because it is the go-to website for information and shows up close to the top of search results across many queries as it has established a history of extremely high domain authority.

In either case, Wikipedia is a website that gets over 400 million monthly visitors and has established itself as a central pillar in the current structure of the web. Having an article on this site can help you or your business should be included in the marketing strategy for your business.

Find out if you are eligible for a Wikipedia entry

Why Pay Someone Else to Build Your Wikipedia Page?

It is completely free to edit or create a Wikipedia page – you don’t even need an account. However, the guidelines for editing/creating have become increasingly difficult to satisfy over the years and now pose a great challenge for anyone trying to create a page for the first time.

All Wikipedia guidelines for content must be followed. These include suggestions such as:

  • The language and style of writing must fit that which is seen in encyclopedias.
  • The notability of the subject matter must be significant enough to find reliable, third-party sources about the topic. Furthermore, the guidelines for notability are specific to each subject and include different rulesets for topics such as: academics, astronomical objects, books, events, films, geographic features,
  • The sourcing of facts, allegations, or ideas used on Wikipedia must be verifiable and published by reliable sources. These sources must be secondary and cannot include any primary sources that were written by you. Additionally, writing anything that goes beyond the ideas from the cited sources can get your page removed.
  • Content must always be written from a neutral point of view.
  • Content cannot be plagiarized or copied from the sources being used.

Content for Wikipedia must have the same core ideas as the sources it is citing from without copying the original material or adding any additional thoughts of your own. This style of writing must come from your own words, maintain a neutral tone, and be supported by secondary sources that are reliable and verifiable.

Juggling all of these guidelines can be a daunting task for anyone who is unfamiliar with the process. If you want a Knowledge Graph but feel that your time is better spent focusing on your business rather than writing an awesome Wikipedia article, then give us a call at Calinetworks (805) 409-7700.

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I.C.O.N. Support
I.C.O.N. Support
15:30 01 Aug 18
They had reached out to us about issues with our site and Google placement. They took their time in reviewing the reports with us, helping us understand what exactly was going on. We had multiple support, and never waited for an answer after signing on with them. The best thing was they are all "in-house," meaning they don't outsource their work to other countries, out of state or other companies. Everything they do, it's in the same office. We even came in to check them out, since we were invited for a meeting at our 3 month mark. Everything with them is transparent and their communication is huge. We would have saved so much money had we known them years ago. Max is great! Thank you guys!
State of Exterior Client Care
State of Exterior Client Care
15:38 01 Aug 18
Good team of guys. They are local to us and we reached out to them for some support on one of our files. We had to solve issues in a timely manner and they assisted us immediately. They really know what they're doing.
Scott Sandell
Scott Sandell
18:08 03 Aug 18
I needed help on multiple fronts with a website. Organic, design and PPC to name a few. The work has been great and I am very happy to have found them. Highly recommend.
Christian Lawler
Christian Lawler
16:00 01 Aug 18
Had no idea how many issues we had with our site until they called us. I can speak for a lot of us, we are tired of working with companies that act as brokers and then hand the work off to someone else to do. This company is the real deal. They know what they are doing and what they are talking about. I will refer to them as long as they continue to do what they're doing right now. Can't say enough of how happy I am with their service. -C.Lawler
Max Bianco
Max Bianco
00:25 16 May 18
Ty was extremely helpful with a matter related to social media and ppc campaign. He was always available and went above and beyond in not only his explanation, but also his passion for the work to be completed. I highly recommend them.
Yair Vetchtein
Yair Vetchtein
04:26 21 Sep 18
I’ve been working with Massimo for the past 8 months and have referred him to other businesses because of his great work ethic, responsiveness, and most importantly effectiveness. He was able to fulfill all of my needs and is a one stop shop. Thank you.
ivar mollinedo
ivar mollinedo
04:58 25 Sep 18
This company is awesome, they worked with my website and they gave my company a new outlook to making more business for turf.Massimo was great with the service and understanding the demands on my website. Massimo also uploaded my website on Google maps to make people see that I'm a better legit business.Thank You for the hard work and the amazing opportunity you gave my business!
Michael Kazakov
Michael Kazakov
00:08 15 Dec 18
Ty and his company truly stand out in the myriad of "marketing gurus". Ty spent some time to learn about the business rather than jumping both feet in with a cookie-cutter "marketing success formula" so common in the world of digital marketing these days. SUPER responsive and diligent, highly recommended!
Greg Wyszynski
Greg Wyszynski
23:37 14 Dec 18
The professionalism and knowledge of Calinetworks was a very satisfying experience for me.Top notch company,would give 10 stars across the board.Looking forward to doing more business in the future.
Daniela Recht
Daniela Recht
22:11 12 Jan 19
Massimo was very helpful in consulting me on some digital aspects of my business here in the Bay Area. He consulted me on website design and optimization. I never felt rushed and he was extremely knowledgeable.
Giana Barone
Giana Barone
16:51 09 Feb 19
CaliNetworks helped with consultation regarding my online presence for my new restaurant, “Made in Italy by Antonio Sessa,” in Westlake Village. Very smart team and always available for me whenever I had a question! Highly recommend!
Kevin Marquez
Kevin Marquez
21:40 13 May 19
Massimo was an amazing person! We had no idea how to set up a website or email addresses for our company and max did it with no problem! He was very patient with us in explaining all the details and always was on top of everything no matter the time and he was very dedicated to making our vision a reality! I highly recommend this guy over any other company. EIFC couldn’t do it with out him. EIFC will staying working with him for all our needs. Top professional in all aspects.
Brett Brown
Brett Brown
22:24 08 Jun 19
Massimo helped me get a business logo designed for my company here in Pennsylvania. He and staff were great to work with and we have already plans for another business project, thank u
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