Phoenix Search Engine Optimization (SEO) can bring in more traffic, leads, and revenue from your Arizona-based website. Digital marketing can scale well for businesses of all sizes and is widely implemented from small, local-based shops to international corporations. A well-built SEO strategy can give a site better keyword rankings on search engines, resulting in significantly higher visibility for potential customers. The process of building a top-ranking website involves: Search Engine Optimization, Pay Per Click (PPC ads), social media development, and content creation services.
Phoenix Digital Marketing Services
SEO (Search Engine Optimization) – With over half of online purchases now starting from a search engine, SEO has become an important part of the marketing strategy for all modern businesses. Top-performing sites pull in most of the search traffic with the first 3 results getting over 60% of the clicks for most queries. A Search Engine Optimization expert can help your site improve its rankings with white hat techniques that have continually developed over the years since the launch of the internet. Building a great website through SEO involves: Back-link Audits, Web Design or Redesign, Competitor Analysis, Content Planning and Implementation, Keyword Research, On-Page Optimization, Analytics and SEO Reporting.
PPC (Pay-Per-Click Marketing) – Search engine paid advertising is an auction-based system where the highest bidders receive the best ad placement on search results. These paid results can show up ahead of organic results and can pull a substantial amount of traffic when designed optimally. Building a strong PPC campaign involves A/B testing different sets of images & video, ad copy, and geo-targeting locations to find the best returns. PPC marketing is complimentary to what SEO can offer a site and many companies opt to have both done at the same time.
Social Media Services – Large social media sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok see millions of users every day. Maintaining a social presence on any of these sites can benefit the growth of your website and your company as a whole. A professional social media package can offer organic & paid posts that will help your profile build brand awareness and drive traffic to your site at the same time.
Link Building – The sites that have a collection of links from highly-trusted domains tend to do better in search engine results. Google has maintained the need for a site to have a robust inbound link structure to to show that your site is worth trusting, so back-links are a key factor in how a website is able to rank well among search results. These links should never be bought as this can result in permanent penalties being applied to your site, but they should be acquired by creating high-quality site content that other site owners find value in linking to. An experienced team of writers can help write the content that will get your site better quality links.
Web Design Services – A web design or redesign package can refresh the look of your site will improving its usability. A modern web design can help your site improve in various aspects such as: brand awareness, logo & image file size, navigation links & ease of use, site load speed, and scalability for all types of devices.
Analytics for Websites – Site metrics have an abundance of valuable insight on where the greatest performance weaknesses exist. By diving into your site’s patterns, traffic, and keyword rankings, an SEO expert can narrow down where marketing efforts would have the most effects. The analytics process involves keeping track of various metrics such as on-page dwell time, bounce rates, average number of pages visited per user, conversion rates, and other key metrics to find new opportunities for developing the site’s search engine performance.
Wikipedia Entry – Whether you’re looking for a business Wiki page or a personal profile, the Wikipedia editing process has strict guidelines for getting an article published which can be difficult to write for without previous experience. An experienced team of Wiki writers can help you compile credible sources and write your article in a pay that will help it get published.
ADA Compliance – More and more businesses are being sued every year because of ADA compliance issues with their website. A site must be user-friendly for disabled visitors and meet WCAG 2.0 AA standards or its owner may be held liable for discrimination against the disabled. Each disabled visitor could potentially sue for each issue that they found on the site which negatively affected their experience in comparison to a non-disabled users experience, so ADA compliance services can save your business a lot in the long run.
*If there are any questions about specific services, please contact us.
Case Studies for Phoenix SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Phoenix SEO for My Business?
With a growing user base and billions of daily queries, search engines have become the most powerful tool for growing your business. Phoenix SEO has become a staple in marketing plans for most modern companies in Arizona. A well-optimized site can help your business get the leads, visitors, and revenue that it deserves. Google has over 200 factors which their algorithms use to determine how sites rank, so SEO expertise goes a long way in improving the site’s chances of ranking well. With constant changes being implemented to these formulas, many companies have hired entire SEO departments to try to keep with the every-changing search environment. If you’re looking for a strategy to give your Phoenix business new life in 2020, SEO could be the solution you’re looking for.
How Long Does the SEO Process Take?
Search Engine Optimization is an ongoing process of improving a site’s ranking performance. The best SEO experts are constantly trying to mix & match their efforts to find the best recipe of success for the current ranking formulas. The length of time that it can take to fix a site depends mostly on its size and how many performance issues are discovered. Overall, a basic Search Engine Optimization package could take anywhere from a couple of weeks to months to see the gains.
Should My Site Content Be Written Specifically For SEO Ranking?
Yes, it should, but it’s also important to remember that the purpose of content is to create a good user experience. Many webmasters make the mistake of stuffing their content so full with keywords that the sentences seem unnatural, but search engines are looking more for unique content that offers value to the user instead of specific keyword densities or word count. The best content is always original and is able to incorporate a good variety of the right keywords while creating an appealing user experience simultaneously. If you’re ready to get more out of your Phoenix website, give us a call at CaliNetworks or fill out the form below to get started. (805) 409-7700