Long Beach Search Engine Optimization is a marketing practice that can improve your website’s ability to bring in more traffic, leads, and revenue. SEO increases a site’s ability to rank well on search engine platforms such as Google, Bing, and Yahoo which which together see millions of daily users. Developing a site’s brand & visibility is a multi-step process that involves: Search Engine Optimization, Pay Per Click (PPC ads), professional social media management, and content writing or development.
Long Beach Digital Marketing Services
SEO (Search Engine Optimization) – A majority of online purchases now start with a query on a search engine. Ranking well on these online listings gives your site a much better chance of capturing potential online leads as the top 3 results in each query tend to pull in over 60% of the users searching for that keyword. Optimizing sites for search engines involves: Competitor Analysis, Content Planning and Implementation, Back-link Audits, Keyword Research, On-Page Optimization, Web Design or Redesign, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.
PPC (Pay-Per-Click Marketing) – Pay per click is a marketing model where advertisers pay for clicks & impressions to their site or social profile. For search engine paid ads, the highest bidders get the best ad placements at the top of the search results. Well-optimized PPC campaigns cost significantly less in the long run and oft en involve A/B testing different sets of: images, videos, ad copy, and targeting locations to find the best converting audiences. Pay-Per-Click marketing is complimentary to SEO and is typically done at the same time.
Social Media Services – Maintaining a social presence is an important part of your business marketing. Building your brand following on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok can help your business connect with different types of customers on a more personal level. Social media management can help you put together a winning profile that will increase your brand awareness & drive traffic to your site.
Link Building – Search engines give more trust to websites that are able to earn links from highly trusted domains around the web, so earning these links is a critical part of building a successful online brand. Back-links should never be purchased, but they can be acquired by creating content that is of high enough quality that other sites want to link users to it. A professional SEO team can assist you in earning these links the right way.
Web Design Services – A web design or redesign package can modernize the look of a site while making it more user friendly and easier to navigate. Web design can improve a number of aspects of a site including: image & logo file sizes, brand awareness aspects, optimized navigation layout, faster loading pages, and a responsive site design that’s usable for visitors on a variety of different browsers & devices.
Analytics for Websites – By analyzing a site’s traffic, patterns, and keyword rankings, a great deal of information can be learned about how a site’s search performance can be improved. This involves keeping a close eye on key metrics such as the Click-Through-Rate, User Dwell Time (time on page), Bounce Rate, Conversion Rate, and others.
Wikipedia Entry – A Wikipedia entry can bring more credibility, link equity, traffic, and visibility to your website. Wiki editors maintain strict guidelines for publishing, but an experienced team of writers can build you an article that is well supported by credible sources and has a good chance of meeting the requirements. Contact us to learn more about what it takes to get your own Wikipedia page. (805) 409-7700
ADA Compliance – Site owners can be sued if their content is not friendly to disabled users. WCAG 2.0 AA standards provide guidelines on how to create content that is equally accessible for users with disabilities, but many sites do not follow these rules and their owners become the target of ADA-based lawsuits. An SEO team can help to ensure that your site is not vulnerable to this type of issue.
*If there are any questions about specific services, please contact us.
Case Studies for Long Beach SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Long Beach SEO for My Business?
With so many users connected to the internet all the time, your business is at a disadvantage by not trying to capture the immense volume of free traffic that search engines have to offer. SEO is employed by businesses of all sizes across nearly every industry and it has become a staple of the modern marketing strategy. With many competitive keywords costing over $100 for first page bids for paid advertising in California, SEO can potentially offer much more for less. Hire an experienced Long Beach SEO firm to get the most out of your website in 2020.
How Long Does the SEO Process Take?
Optimizing a site for search engine rankings can take anywhere from days to months depending on how large the site is and how many issues it has. Google uses over 200 factors when determining where a site should fall within the rankings, and the SEO team’s job is to try to optimize the site for each one of these angles. Ultimately, SEO should be an ongoing process as even the best ranking sites need work to stay at the top, and those who put more resources into improving their search rankings see more payout in the long term.
Should My Site Content Be Written Specifically For SEO Ranking?
Yes, the content of your website should always be built to rank well on search engines. The important thing to remember with content is creating a valuable user experience that drives users to spend more time on the site. At the same time, content written for SEO has to incorporate a good density of the right types of keywords. Long Beach SEO can help your business grow in 2020. Hire an experienced SEO firm today with CaliNetworks. (805) 409-7700