Oakland SEO

SEO (Search Engine Optimization) – A well-optimized site can help your business grow in 2020. A successful SEO strategy employs a number of measures to achieve higher search rankings. This includes services such as: Competitor Analysis, Keyword Research, On-Page Optimization, Content Planning and Implementation, Back-link Audits, Web Design, Reporting, and Analytics.

PPC (Pay-Per-Click Marketing) – Paid ad campaigns allow websites to put their brand on digital billboards around the web. Google Ads is the most popular advertising platform on the web and it uses an auction system where the highest bidders receive ad placement at the very top of search results. This helps the ads be seen by thousands to millions of users a day and can net huge gains for companies that are willing to invest in highly-competitive keywords. An experienced PPC team can help you get the most out of your search ad campaigns by testing different versions of: ad copy, videos & images, targeting locations, and bid amounts.

Social Media Services – Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok offer businesses a chance to connect with more customers from around the world. Millions of users actively browse these sites every day, and companies can reach out to many of these potential customers by maintaining a social presence with regular posts. A social media management package can help you create unique posts, interact with your followers, and build a robust social ad campaign.

Link Building – Links are one of the most important factors in SEO. The most successful sites on search engines all have a vast system of links from highly trusted domains around the web. These links can pass on a portion of that link equity to your site, increasing its perceivable trustworthiness & having a major impact on organic search performance. Links or link schemes should be bought as this can hinder your site’s ability to rank in search results or get it removed altogether. The key to acquiring these links is having high-quality content that other websites find value in sending their users to.

Web Design Services –  Web design can improve multiple aspects of a site simultaneously. This can involve: updating logos & images for optimal file size, modernizing the look of the site while making it load faster, optimizing the navigation menu, and creating a responsive site design that scales well for users on all types of devices.

Analytics for Websites – A site’s traffic, patterns, and keyword rankings can be analyzed to find where its biggest for improvements lie. This analytics process involves digging through data such as the: Click-Through-Rate, On-Page Dwell Time, Bounce Rates, and other key performance metrics to get an idea of how users spend time on the site.

Wikipedia Entry – Having a Wiki page is a status symbol that every brand can leverage to increase their site’s credibility, traffic, link equity, and search engine visibility. Wikipedia articles must adhere to strict guidelines, so getting experienced help with putting together the content & finding the right sources can give your page a much better shot at being published.

ADA Compliance – Thousands of site owners are being sued every year because their sites do not offer an equal experience for disabled users. Websites with hard to read text, mislabeled headings, missing image alt attributes, or any other violation of the WCAG AA 2.1 guidelines can open the door for ADA-based lawsuits to appear. Get help in making sure that your site is ADA compliant today.