Miami SEO

SEO (Search Engine Optimization) – Search engines have become one of the best options for businesses looking to grow. The sites that rank in the top 3 tend to get 60% of the traffic that searches for a keyword. SEO is a well-developed marketing blueprint that helps many businesses get more out of the digital storefront of their website. SEO is a multi-step process that involves things such as: Keyword Research, Content Planning and Implementation, Back-link Audits, Competitor Analysis, On-Page Optimization, Web Design, Analytics, and SEO Reporting.

PPC (Pay-Per-Click Marketing) – Paid advertising yields immediate traffic for a price paid in return for impressions or clicks. PPC ad returns are influenced by a handful of different factors such as the ad copy, landing page load speed, and the quality of images or video used for the media. A typical PPC expert will A/B test various scenarios to hone in on the best target audience for the ad campaigns. Paid marketing is complimentary to what SEO can do for a site, so both are often done at the same time.

Social Media Services – Social media sites are the second largest platforms on the web behind search engines and get millions of users to interact with each other every day. Sites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok offer great opportunities for businesses to connect with customers on a personal level and build their brand awareness for less. Social media marketing service involve creating social profiles and building their followings with organic & paid posts. This not only drives traffic directly to the site, but can also offer benefit to SEO efforts as social profiles can show up in rankings for brand keywords.

Link Building – Having trusted websites link to your domain helps your site rank better in search engine results. Link building has been a critical factor in the success of websites since the early 2010’s, but many site owners go about it in the wrong way by buying them. These links should never be bought, but can be earned by creating a site filled with high-quality content that other sites find value in linking to. A team of Miami SEO content experts can help you create a unique user experience that will help your site earn these valuable links.

Web Design Services – Web design can make your site more user friendly while improving various aspects of the site that make it better for SEO. A web design plan can help your site by: improving brand awareness, updating logos and image file size to be minimal, optimizing which links appear in your menu navigation, speeding up how quickly pages are able to load, and by creating responsive web pages that provide a smooth experience for users on all types of devices.

Analytics for Websites – Website metrics can have many insights as to where the biggest improvements can be made. An experienced site analyst can use the data from these patterns, traffic, and keyword rankings to provide the best route of attacking the site’s SEO weaknesses. Get a second set of eyes to look over your Keyword Rankings, Traffic, Conversions, and Bounce Rates to find new opportunities for improving your site performance.

Wikipedia Entry – For both businesses and personal profiles, Wikipedia articles have strict requirements for getting through the publishing process. A team of experienced editors can build your article from credible sources and give it a better chance of surviving the rigorous editing process.

ADA Compliance – ADA compliance is an issue for site owners that is becoming more and more prominent every year. WCAG AA standards require that sites are built in a way that makes them equally accessible for those with disabilities, and your site must adhere to these guidelines or it can leave you vulnerable to ADA-based lawsuits. ADA compliance is something that can be built into an SEO strategy and should be done for every site.