Detroit Search Engine Optimization (SEO) is a form of digital marketing that aims to improve the traffic, leads, and revenue generated from your business website. This form of digital marketing can increase a site’s visibility by giving it better keyword rankings among search engine results which see millions of daily users. SEO has necessary for Michigan companies who want to stay ahead of the competition in the digital era. Building a site to rank well on search engines involves services such as: Search Engine Optimization, Pay Per Click (PPC ads), social media posting & management, and content writing services.
Detroit Digital Marketing Services
SEO (Search Engine Optimization) – A majority of purchases made in the modern marketplace start from an online source such as a search engine like Google, Bing, or Yahoo. With so many users finding products & local stores online every day, these platforms have become immensely important for all types of businesses that are looking to capture more from their digital storefront. The sites ranking the top 3 positions tend to pull over 60% of the traffic for any given query, so ranking at the top can provide huge returns for sites that can maintain those top rankings. SEO is a website strategy that can help sites achieve these top rankings through well-developed marketing approaches & tactics. This can involve different services such as: Competitor Analysis, Keyword Research, Content Planning and Implementation, Web Design or Redesign, On-Page Optimization, Back-link Audits, Analytics and SEO Reporting.
PPC (Pay-Per-Click Marketing) – Paid advertising on search engines is a bid auction system where the highest bidders get the best ad placement. The return on PPC ads can be quite profitable and these campaigns can drive immediate traffic into a website’s lead pipeline. Typical PPC campaigns include A/B testing multiple sets of ads with different: ad copy, images & videos, and targeting locations to hone in on the ideal audiences. This type of digital marketing provides complimentary efforts to SEO and can be done at the same time.
Social Media Services – Social media platforms are growing in popularity and businesses can leverage these large user bases to grow their brand awareness and connect with potential customers on a personal level. Building a social following on sites such as as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok can drive traffic to your site from different channels.
Link Building – Websites that can earn links from higher trust domains around the web tend to rank better in search results. These types of back-links should never be bought as this can land your site with heavy penalties that it may never recover from, but a site can earn links from having high-quality content. When other site owners find value in your site, they may add a link to their site for reference and this can give your site more link equity or trust while driving users directly to your pages from other websites. An experienced Detroit SEO team can optimize your content in a way that will help it earn more of these valuable links from around the web.
Web Design Services – Giving your site a fresh look with a redesign project can make it easier to navigate for users & improve its SEO performance. Professional web design services can improve a website in a number of ways including: logo & image file sizes, brand awareness placement, optimized navigation menu, load speed of pages on the site, and the site’s scalability so that it works well for users on phones, tablets and desktops.
Analytics for Websites – A website’s weaknesses can be made more apparent from analysis of its key metrics. This process involves keeping track of things such as keyword rankings across various search engines, traffic patterns, conversion rates, and bounce rates to discover new opportunities of how the site’s performance can be improved.
Wikipedia Entry – Wikipedia articles can be hard to get published without the help of an experienced editorial team. The Wiki editors only accept a certain type of writing which tailors to encyclopedias and has an overwhelming amount of supporting sources from credible outlets. You could write one yourself and see what happens, but your chances of it passing the publishing stage are likely to be much higher with professional help. An SEO firm can help you find the sources you need and write the content in such a way that can give your Wikipedia page a better chance of passing the test.
ADA Compliance – From the results of recent court cases against major brands, courts have maintained that ADA standards are applicable to websites and they must be equally accessible for users with disabilities as those without. Your site must be built in a way that adheres to the WCAG AA 2.0 standards or it could be vulnerable to ADA lawsuits. Similarly to SEO, ADA compliance work should be kept up with in an ongoing effort to keep the site better protected.
*If there are any questions about specific services, please contact us.
Case Studies for Detroit SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
Is SEO Important for My Michigan-Based Business?
The digital era is full of opportunities for growth in the online marketplace. Well-optimized websites attract more visitors, capture more leads, and generate more revenue for businesses than they ever have before. SEO is an imperative part of your company’s success that should always have a spot in your marketing budget.
Google’s ranking algorithm considers over 200 factors about website when deciding how it will rank among results. It’s also updated constantly. Many businesses have used SEO to gain significant prominence in their industry or stay at the top when they were ahead of the curve. An experienced Detroit SEO company can exceed your marketing expectations for 2020. Call (805) 409-7700 today to get started.
How Long Does the SEO Process Take?
SEO efforts can take anywhere from weeks to months to see results as sites can vary heavily in size & depth of problems. Search Engine Optimization is really an ongoing process where even the best ranking websites have room to improve their efforts. Many companies have hired an entire department of SEO staff to handle this portion of their marketing, but they may also benefit from consulting with an experienced firm in addition to having in-house experts.
Should My Site Content Be Written for SEO in Detroit?
Definitely. Every aspect of your site should be constructed with SEO principles in mind, but when it comes to content, many writers make the mistake of writing to the SEO bots and not the users themselves. With quality content being a large factor in how well a site performs, this mistake can be extremely detrimental to a site’s user experience and negatively impact the overall performance. Good content is able to find a fine balance between good keyword density, incorporate media in a relevant way, and create a user experience that is useful, informative, and altogether positive at the end of the road. A Detroit SEO firm can help your site secure more prominent local rankings & ensure that it is better protected against lawsuits. Reach out to us at CaliNetworks via email at email@example.com or fill out the form below to get in contact with an SEO expert.