Charlotte SEO can help your website generate more ready to generate more traffic, leads, and revenue for your business. This type of digital marketing improves a site’s ability to rank for high-volume queries on search engines such as Google, Bing, and Yahoo which ca result in significantly increased exposure to potential customers. The process of improving the website’s visibility involves marketing services such as: Search Engine Optimization, Pay Per Click (PPC ads), professional social media management, and content writing or development.
Charlotte Digital Marketing Services
SEO (Search Engine Optimization) – Modern businesses that are looking to grow are making use of search engines as a marketing platform because users perform billions of searches on them every day. The top-ranking websites on these search engines capture a majority of the traffic with over 60% of users landing on one of the first 3 results for most keywords. SEO is a proven marketing strategy that can help your site rank better among these results when it is done properly. Optimizing sites for search engines involves: Competitor Analysis, Content Planning and Implementation, Back-link Audits, Keyword Research, On-Page Optimization, Web Design or Redesign, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.
PPC (Pay-Per-Click Marketing) – Paid advertising nets immediate site traffic to those who bid enough to secure the top ad placements. An experienced team of ad copywriters can help you get the best return on your investment by testing out different sets of: ad copy, images & videos, and geo targeting locations to hone in on the ideal target audience. Pay-Per-Click advertising is complimentary to SEO and can be done simultaneously.
Social Media Services – Large social media sites such as such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok give businesses the chance to connect with potential customers on a more personal level. Millions of users are actively engaging with content on these social platforms every day. Creating a social profile for your business & supporting it with paid & organic posts can both directly and indirectly increase the traffic that reaches your site. An experienced social media management team can help start building your brand on social sites today.
Link Building – The top-ranking websites on the internet have a robust structure of links from trusted websites. This increases a search engine’s perception of how trustworthy your site is which has a positive effect on nearly every aspect of the site’s organic performance. These types of links should never be bought, because if it is found that they were purchased or acquired using some other black-hat method, your site can face substantial penalties and may never rank well again. Google states that these links should be acquired by writing high-quality content that other sites want to send traffic to, and a professional SEO team can help you reach this goal of building quality links.
Web Design Services – Proper web design services can make a site more user friendly and improve a number of different metrics that affect its search engine performance. An experienced web designer can help you rebuild or update your site with: updated logos & images with minimum file size, improved brand awareness, a modernized & easy to use navigation menu, faster page load speeds, and a responsive design that scales well to users on all types of devices.
Analytics for Websites – Analytics involves using the site’s traffic, patterns, and keyword rankings to understand how well the site is performing & where it can be improved. This process analyzes the Click-Through-Rate, Dwell Time, Conversions, Bounce Rates, and other key performance metrics.
Wikipedia Entry – Having a Wikipedia page can increase your site’s credibility, link equity, traffic, and visibility on search engines. Wiki pages have strict requirements for publishing, but an experienced editor can help you compile credible sources and build content that will pass the approval process.
ADA Compliance – WCAG 2.0 AA standards require that websites are equally accessible for users with disabilities. Many websites are built in a way that makes them unfriendly to navigate for those with disabilities, and the companies who own these types of sites are being sued for it more and more. An experienced SEO team can help you modify your site so that it is ADA compliant.
*If there are any questions about specific services, please contact us.
Case Studies for Charlotte SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Charlotte SEO for My Business?
More and more users are finding products and local stores online using search engines every day. SEO has helped businesses across the world see more customers by ranking better on these search engines, and it can help your company get more out of your website as well. Search engine optimization is now being employed in nearly every industry on the planet, and you’re putting your brand at a disadvantage if you choose not to utilize this important tool of the digital age. Compared to paid advertising through PPC where some highly-competitive key words can cost over a hundred dollar per click in North Carolina, organic search engine rankings through SEO efforts can offer more for less in the long run. An experienced Charlotte SEO agency can build you a plan for getting your site back on track this year.
How Long Does the SEO Process Take?
Google’s uses over 200 factors in their algorithms which determine how sites rank in search results. SEO is an ongoing process where the site’s traits are improved to better fit these factors, and even the best sites on the web have room for improvement. Those who put more resources into their SEO marketing see more payout in their site’s performance in both the short and long term. The length of time it takes to get a site back on track can vary depending on the size of the site and how many issues it currently has. In general, Search Engine Optimization can take anywhere from a couple of weeks to a few months depending on what need to be done.
Should My Site Content Be Written Specifically For SEO Ranking?
Your site should always be built from good SEO principles, but the contend should be written for the user and not for the search engine crawlers. The content should always be unique and aim to drive a good user experience. SEO content is created to include the right density of high-volume keywords while providing answers to questions that users are asking. An experienced Charlotte SEO firm can help you present your digital storefront the right way and ensure that it has a good chance of ranking well for important keywords. Contact an SEO expert today at CaliNetworks or fill out the form below to get started. (805) 409-7700