Philadelphia SEO can help any Pennsylvania-based business generate more leads, traffic, and revenue from their website. This strategy of digital marketing involves improving or building a website in a way that helps it achieve better search engine rankings, and with these better rankings, the site is exposed to many more potential customers. SEO is a scalable process that can work for businesses of all sizes and includes various marketing services such as: Search Engine Optimization, Pay Per Click (paid advertisements), professional social media management, and content development services.
Philadelphia Digital Marketing Services
SEO (Search Engine Optimization) – SEO is a multi-step process of improving a website to rank better in search engine results. With billions of daily users searching on Google, Bing, and Yahoo, search engines have unmatched potential for exposing your brand to more customers. To get a site to rank for more keywords, SEO makes use of strategies such as: Competitor Analysis, Keyword Research, Content Planning and Implementation, Back-link Audits, On-Page Optimization, Web Design for Mobile Responsiveness, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.
PPC (Pay Per Click Advertising) – Paid ads, also known as Cost-Per-Click (CPC) advertising, can drive immediate traffic to your site for a cost. An experienced copyrwriter can help you get the most out of your paid campaigns by A/B testing different ad copy, images, and geo targeting to hone in on the best returns. These types of campaigns compliment SEO efforts and can be done at the same time.
Social Media Services – Social media has exploded in popularity over the last few years to the point now where millions of users interact on these platforms every day. Building a social media following through organic & paid ads is becoming a more and more effective strategy for communicating with potential clients on a personal level. A social media management plan can help you build your brand awareness on popular sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok.
Link Building – The best performing sites one the web have a collection of links from domains that are considered to be of high trust. Acquiring these links to your site may seem like a difficult task to handle without buying them, but it’s definitely worth the effort to build links the proper way. Google recommends that business owners fill their website with high-quality content that other sites will want to link to. A professional team of content writers can help you achieve this goal.
Web Design Services – Redesigns can refresh the look of your site while making it more easy to use. A professional web designer can help you: update logos and pictures to minimize file size, improve brand awareness, modernize your menu navigation, optimize the load speed at which your site loads, and create responsive web pages that work well for users on all types of devices.
Analytics for Websites – With years of experience improving sites, an SEO expert can more easily recognize the weaknesses analyze a site’s patterns, traffic, and keyword rankings. This process involves research and analysis of: Keyword Rankings, Traffic, Conversions, Bounce Rates, etc. See what’s holding your website back and find new opportunities to improve growth for your digital marketing efforts.
Wikipedia Entry – Are you looking to have your own Wiki article for your company or personal profile? Wikipedia articles have to adhere to many strict requirements in order to stay active. An experienced editor can help you find the right credible sources and write content in a way that will get it approved.
ADA Compliance – WCAG 2.0 AA standards imply that websites need to be built in a way so that they are easily accessible for users with disabilities. Many websites do not follow these guidelines and their owners are being sued more and more every year by disabled users who can’t use the site properly. If you own a site, it is critical that you dedicate resources to making sure that it’s ADA compliant. An experienced SEO team can help you create or update a site so that it follows these guidelines.
*If there are any questions about specific services, please contact us.
Case Studies for Philadelphia SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Philadelphia SEO for My Business?
With so many individuals using search engines to find local stores or products to buy online every day, SEO has nearly become a requirement for businesses to stay competitive in this digital era. A well-optimized site can generate more leads, visitors, and revenue for your business than without one. When compared to other marketing services such as PPC, where some highly-competitive key words can cost tens to hundreds of dollars per click in Pennsylvania, improving the organic rankings through SEO can pay off more in the long run when done properly.
Google’s algorithms user 200+ factors to determine a site’s value and where it should among the search engine results. Most of the competitors in your industry may already have ongoing SEO packages that keep their sites up to date with these constantly changing algorithms. This puts them a step ahead of any site that isn’t taking steps to stay ahead of the ever-changing SEO environment. An experienced Philadelphia SEO firm can help get your site’s performance back on track & meet your major marketing goals in 2020.
How Long Does the SEO Process Take?
Search Engine Optimization is an ongoing process where even the best sites that achieve top rankings consistently have room for improvement. The earlier you start SEO work on your site, the better off your results will be in the long run. In general, the basic Search Engine Optimization services can take as little as a couple of weeks or as long as a few months to complete. Overall, the length of SEO work depends on how large a site is and how many things need to be optimized on it.
Should My Site Content Be Written Specifically For SEO Ranking?
Yes, your site content should be created with SEO principles in mind, but it should always be written for the user and not for the search engine bots. Straight from Google’s guidebook, it states that content quality is a major factor in how well a site is able to perform. The content should always be original and never copied from any other part of the internet. Good content is able to juggle the concepts of incorporating the right density of high-volume keywords while simultaneously creating a a good experience for the user. An experienced SEO firm can help you build the website for your Philadelphia business the right way & ensure that it has a good chance of ranking well. Reach out to us at CaliNetworks or fill out the form below to get started. (805) 409-7700
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