Fresno SEO

SEO (Search Engine Optimization) – Getting your site to rank better on search engines has become one of the best strategies for growing your company in the digital era. The top-ranking websites are able to capture close to 60% of users for most queries, so ranking in the top 3 for keywords with high search volume can have a major impact on your brand visibility, and ultimately, your bottom line. Optimizing a site to rank better on search engines involves steps such as: Keyword Research, Competitor Analysis, Content Planning, and Implementation, Back-link Audits, On-Page Optimization, Web Design or Redesign, Analytics and SEO Reporting.

PPC (Pay-Per-Click Marketing) – Paid ad placements on search engines can purchased through auction and appear above organic results in many queries. An experienced team of ad copywriters can help you build successful PPC campaigns by A/B testing different sets of: ad media such as images & videos, ad copy, maximum bid prices, and geo-targeting locations to find the best audiences. Pay-Per-Click advertising affects website performance in a complimentary way to SEO and can be done together.

Social Media Services – Building your business profile on large social platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok can give your business more brand awareness & a better chance to connect with potential customers on a direct level. Millions of users are actively browsing content on these sites every day. A social media management package can increase your brand’s social presence, leading to more traffic for your site both directly & indirectly.

Link Building – Back-links are one of the most important factors for well a site can rank organically on search engines. Earning links from other trustworthy sites shows search engines that your site may be more trustworthy, and this affects site’s organic performance in nearly every aspect. Back-links should never be purchased or acquired through black hat techniques as this can have permanent, negative effects on a site’s ability to rank. Google’s handbook states that these links should be earned by creating high-quality content that is valuable enough for other sites to link to, and a professional SEO content team can help you achieve this.

Web Design Services – Web design or redesign services can alter a site’s look & feel while improving it’s ability to rank in search results. An experienced designer can improve your site with: updated images & logos, a modernized & easy to use navigation menu, improved brand awareness, faster page load speed, and a responsive design that is able to scale for tablet, mobile, and desktop users.

Analytics for Websites – Analytics can reveal where a site’s performance is lacking and how it can be improved. An SEO expert uses data from the site’s traffic, user patterns, and keyword rankings to understand where the greatest weaknesses lie. This processes looks at the Click-Through-Rate, Dwell Time, Conversions, Bounce Rates, and other key performance metrics to find valuable insights.

Wikipedia Entry – A Wikipedia page can increase your website’s link equity, credibility, search engine visibility, and traffic. Wiki articles must adhere to strict guidelines for publishing, but an experienced writer can help you write your article content and support it with credible sources so that it may have a better chance of passing the test.

ADA Compliance – Website owners are being held liable for their sites being unfriendly to disabled users. Building your site content to comply with WCAG AA 2.0 standards can make your site more ADA compliant and lessen the chance your business will be the target of an ADA-based lawsuit. An experienced Fresno SEO team can can make your site more compliant & give it an extra layer of protection against these lawsuits.