If your California-based business is ready to generate more leads, traffic, and revenue from your website, then Sacramento SEO could be the right solution for you. This form of digital marketing focuses on improving a site’s ability to rank for various keywords in search engine results, and with these better rankings, the site is exposed to more potential customers. The process of rebuilding a site in such a way involves services such as: Search Engine Optimization, Pay Per Click (PPC ads), professional social media management, and content writing or development.
Sacramento Digital Marketing Services
SEO (Search Engine Optimization) – With billions of daily queries from users all over the world, search engines have become an immensely important platform for businesses looking to grow. The sites that rank the best get a huge portion of the attention with nearly 60% of users clicking on one of the first three results for most keywords. SEO is a tried-and-true marketing strategy that can help sites rank better among these results. This involves different steps such as: Back-link Audits, Competitor Analysis, Content Planning and Implementation, Keyword Research, On-Page Optimization, Web Design or Redesign, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.
PPC (Pay-Per-Click Marketing) – Paid advertising through search engines can yield immediate site traffic for a cost. The return on PPC ads is influenced by many factors including how experienced your copyrwriters are or how quickly the page on your site where users are directed to is able to load. A typical PPC campaign will involve A/B testing different sets of ads with varying: ad copy, media such as images or video, and geo targeting to hone in on the best target audience and the best returns. This type of marketing is complimentary to SEO and can be done simultaneously.
Social Media Services – The largest social media sites see millions of users each day, making them great places to build your brand awareness and connect with customers on a personal level. Creating a social profile for your business and promoting it with organic & paid posts gives search engines a positive signal that you’re actively trying to make your brand more visible which can help your SEO efforts at the same time. A social media management plan can help you build your brand awareness on popular sites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok.
Link Building – Acquiring link from highly trusted websites helps your website rank better among search engine results. They should never be bought, but should be earned by creating high-quality content that other sites find value in linking to. An experienced team of content writers can help you write unique content that will help your site earn these valuable links.
Web Design Services – Modernize the look & usability of your site with a redesign package. Professional web design can help you: improve brand awareness, update logos and pictures to minimize file size, optimize which links are used in your navigation, speed up the load speed of the site, and create responsive web templates that work well for users on all types of browsing devices.
Analytics for Websites – A websites metrics have a sea of useful information hidden within them. An expert website analyst can use these patterns, traffic, and keyword rankings to determine where a site’s greatest improvements can be found. The analytics process involves keeping track of Keyword Rankings, Traffic, Conversions, and bounce rates to find new opportunities for developing the site’s performance.
Wikipedia Entry – Whether they are for a business or personal profile, Wikipedia articles have strict guidelines that must be adhered to remain published on the website. An experienced team of editors can help you source credible documents and build your Wiki content in a way so that it has a better chance of being published.
ADA Compliance – ADA compliance is an issue that many site owners are now finding out about. It’s a requirement of websites to be accessible for all users, including those with disabilities. Your site must adhere to these guidelines and be usable the disabled or you can be held liable for discrimination under the American Disability Act of 1990. Professional ADA compliance work can help to ensure that your site is better protected against these types of lawsuits.
*If there are any questions about specific services, please contact us.
Case Studies for Sacramento SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Sacramento SEO for My Business?
With so many individuals using search engines to find local stores or products to buy online every day, SEO has nearly become a requirement for businesses to stay competitive in this digital era. A well-optimized site can generate more leads, visitors, and revenue for your business than without one. When compared to other marketing services such as PPC, where some highly-competitive key words can cost tens to hundreds of dollars per click in California, improving the organic rankings through SEO can pay off more in the long run when done properly.
Google’s algorithms user 200+ factors to determine a site’s value and where it should among the search engine results. Most of the competitors in your industry may already have ongoing SEO packages that keep their sites up to date with these constantly changing algorithms. This puts them a step ahead of any site that isn’t taking steps to stay ahead of the ever-changing SEO environment. An experienced Sacramento SEO firm can help get your site’s performance back on track & meet your major marketing goals in 2020.
How Long Does the SEO Process Take?
Search Engine Optimization is an ongoing process where even the best sites that achieve top rankings consistently have room for improvement. The earlier you start SEO work on your site, the better off your results will be in the long run. In general, the basic Search Engine Optimization services can take as little as a couple of weeks or as long as a few months to complete. Overall, the length of SEO work depends on how large a site is and how many things need to be optimized on it.
Should My Site Content Be Written Specifically For SEO Ranking?
Yes, your site content should be created with SEO principles in mind, but it should always be written for the user and not for the search engine bots. Straight from Google’s guidebook, it states that content quality is a major factor in how well a site is able to perform. The content should always be original and never copied from any other part of the internet. Good content is able to juggle the concepts of incorporating the right density of high-volume keywords while simultaneously creating a a good experience for the user. An experienced SEO firm can help you build the website for your Sacramento business the right way & ensure that it has a good chance of ranking well. Reach out to us at CaliNetworks or fill out the form below to get started. (805) 409-7700