Is your business hungry for more customers but your website isn’t performing as well as it should be? Many business owners in Chicago feel like their website is struggling to capture the leads, traffic, and revenue that their business deserves, but there is an answer. Chicago SEO can help you improve your website’s organic performance today by making it into a more visible digital storefront where of users can find through search engine queries. With billions of users accessing search engines every day, this digital marketing strategy is employed by businesses small and large across most industries in the world. For Illinois SEO, the most popular digital marketing packages include: Search Engine Optimization, Pay Per Click (paid advertisements), content development services, and professional social media management.
Digital Marketing Services in Chicago, Illinois
SEO (Search Engine Optimization) – Search engines have become a massive digital marketplace that drives billions of searches a day. The top-ranking results that users see on these search engines are the culmination of years of SEO knowledge & work coming together to provide users with answers to the questions they are asking. SEO in itself is the process of creating or rebuilding a website in a way that can help businesses reach many more potential customers by ranking higher on these results pages. Optimizing sites for this purpose involves many steps including: Keyword Research, Competitor Analysis, Content Planning and Implementation, On-Page Optimization, Auditing Back-links, Web Design for Mobile & Desktop, SEO reporting, and Analytics organize & evaluate the site’s key performance indicators.
PPC (Pay-Per-Click Advertising or Cost-Per-Click Ads) – Professional creation and management of a paid campaign can drive immediate traffic to your website through ad placements across various search engines. These campaigns can bring significant value to your business with an experienced team writing their copy and creating their media with images and video.
Social Media Services – Social media platforms see millions of daily users, and have created another channel for businesses to leverage for growth. Websites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google GMB, Yelp, and TikTok gives business owners a chance to reach out to new audiences.and connect with their potential customers on a more personal level.
Analytics for Websites – Analyzing industry trends, traffic, and rankings can lead to great insights as to where the site’s performance can be most improved. Analytics is a process that is performed nearly every step of the way and can includes research and analysis of pivotal keyword rankings, organic keyword rankings, conversion rates, user dwell time on page, bounce rates, and many other factors that SEOs use to understand a site’s performance. See what’s holding your website back and find new opportunities for improvement with professional analytics services.
Web Design Services – Give your site a modernized look with a redesign. Web design focuses on optimizing important performance factors of the site such as: the page load speed, brand awareness, easy to navigate main menu, minimized file sizes for logos & images, and creating a responsive web layout that scales well for users on mobile and desktop devices.
Link Building – Having a robust network of trustworthy back-links pointing to your site can make a huge difference in organic search performance. Backlinks have always been a major factor for how search engines rank your website organically.
ADA Compliance – Thousands of businesses are now being sued because their websites are not compliant with ADA WCAG 2.0 AA standards. Having a professional team fix your site to be in compliance with these guidelines can offer a solid layer of protection against ADA lawsuits which are becoming more common every year.
Wikipedia Entry – Having a Wikipedia built or updated for your company or personal profile can be extremely rewarding for your marketing efforts. CaliNetworks can help your Wiki entry stick with experienced editors that have written many pages for Wiki archives in the past.
*If there are any questions about specific services, please contact us.
Case Studies for Chicago SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Chicago SEO for Illinois-Based Businesses?
Chicago is a busy city filled with highly-competitive businesses looking to rank better in search results. Chicago SEO can help your business build a reputable digital storefront that can bring in more traffic, leads, and revenue than many other marketing services. If you can fill the pages of your site with high-quality content that outranks competitors, then your business can get higher return out of its website and achieve more consistent growth from those benefits. When comparing SEO & PPC, competitive keywords can cost over $100 a click for paid ads in Chicago. On the other hand, SEO can provide better long-term gains as the site’s organic visibility continues to snowball into better and better performance for less.
How Long Does SEO Take to See Results in Chicago?
Google uses over 200 different factors to determine how sites are ranked on their search engine. Each of these factors must be considered when performing SEO for a business and every single one can take some time to optimize for. The entire process of Search Engine Optimization is a constant reach for improvement, but it can take anywhere from weeks to months to see results from these efforts. The bigger a site’s list of issues is with any of these factors, the longer it can take to correct those problems and get the organic visibility back on track. An experienced team of SEO experts in Chicago can help your company meet its marketing goals for 2020, but the sooner you start, the better off your site will be.
Should My Site’s Content Be for Built Specifically for SEO Ranking?
Creating content that not only ranks well but enables site visitors to have an engaging and useful experience is what you should always aim to do for your domains. When content is built off of the idea of creating a great user experience, it tends increase the time that users spend on pages, leading to better rankings which bring in more traffic. The process is cyclical and has a positive feedback loop that continues to build once the ball is rolling in the right direction, but it all starts with designing a responsive layout that is filled with quality content. A team that has extensive experience with Chicago SEO can help to ensure that your content is built out in the right direction and offers a smooth experience for users across all devices.