Columbus SEO has helped thousands of Ohio businesses get more leads, traffic, and revenue from their website by improving their rankings in search engine results. Digital marketing strategies are scalable for every size of business and can include services such as: Search Engine Optimization, Pay Per Click (paid advertisements), professional social media management, and content copywriting services.
Columbus Digital Marketing Services
SEO (Search Engine Optimization) – Sites can be optimized in such a way that helps them achieve better rankings in search engine results. With billions of searches occurring every day, better rankings give a website exposure to many more potential customers. The sites that rank in the top 3 for a keyword tend to get over 60% of the traffic that searches for that keyword, so breaking into the top results can make a huge difference for the bottom line. SEO is a marketing strategy that can help nearly every business through different services such as: Competitor Analysis, Web Design for Mobile Responsiveness, Keyword Research, Content Planning and Implementation, Back-link Audits, On-Page Optimization, Analytics and SEO Reporting to earn your organic search rankings and organic search traffic.
PPC (Pay Per Click Advertising) – Paid search engine advertising can give a site an immediate boost for a cost. Professional management of these ads includes thorough A/B testing of: different ad copy, media such as images and video, geo targeting, and testing different active times of the day to get the best returns. Paid campaigns compliment SEO efforts and can be done at the same time.
Social Media Services – The explosive growth of social platforms in recent years has created a great opportunity for businesses to communicate with a large volume of potential customers on a more personal level. Social media marketing aims to maintain an active profile on sites including: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google GMB, Yelp, and/or TikTok.
Link Building – Most websites that rank well have a significant number of links from other sites that Google considers to be of high trust. Earning links from highly trusted websites can have a huge effect one a website’s organic performance. So, acquiring these links is a critical part of building a successful website and can be done by building high-quality content that other site owners find worthy of linking to.
Web Design Services – Redesigns can update the look & feel of your site while making it easier to navigate & load for users. Our professional web design services include: optimization of the menu navigation so that the most important pages get seen the most, updating logos and images to minimize their file size, optimizing the load speed of pages across the site, improve brand awareness, and create responsive web pages that work well for both desktop and mobile users.
Analytics for Websites – With an expert set of eyes looking at your site’s data, the patterns, traffic, and keyword rankings can paint a picture of how the site’s performance can be improved upon. This consists of different steps throughout the process and includes research into the: Keyword Rankings, Traffic, Conversions, Bounce Rates, etc. This type of analysis can show where a site’s marketing changes can have the most effect and show how a site’s organic performance has changed because of SEO efforts.
Wikipedia Entry – Wikipedia has many strict requirements for getting a company or personal profile posted. An team of experienced editors can help you create the right Wiki article that’s supported by credible sources and filled with useful information. Get your Wikipedia article written today by a professional team.
ADA Compliance – The law can come down hard on any site that does is not usable by the disabled. An SEO team can help you redesign your site’s content to be compliant with WCAG 2.0 AA standards and help protect your business from ADA-based lawsuits that are becoming more common every year.
*If there are any questions about specific services, please contact us.
Case Studies for Columbus SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
Is Columbus Local SEO Important for My Ohio Business?
Having a well-established & highly visible digital storefront can generate more visitors, leads, and revenue for your business than without one. SEO is an imperative factor for your company’s ongoing growth & success in this digital era. When compared to paying for traffic with ads, where some keywords can cost over $100 a click in Ohio, ranking organically through SEO can offer more return for less in the long run.
Search Engine Optimization is an ongoing process of improvement where even the best sites that consistently rank in the top 3 have ample room to grow. Many of your competitors may have ongoing SEO packages that keep their sites up to date with Google’s latest changes and keep them in the hunt for that #1 spot. An experienced Columbus SEO company can help you outrank your competitors and meet your marketing goals in 2020.
How Long Does the SEO Process Take?
Search Engine Optimization can take as little as a couple of weeks or as long as a few months to see the results. Google’s algorithms user over 200 different factors that determine how it is ranked on the search engine. An SEO’s job is to optimize the site for each of these factors and this process can take months depending on how large a site is and how many issues need to be corrected.
Should My Site Content Be Written Specifically For SEO Ranking?
Yes and no. While it It is critical that your site’s content is built on a strong foundation of SEO principles, content should never be written simply to appease the ranking algorithms. The prevailing site building strategies rely heavily on designing content that ranks well among competing websites. Good content balances the right density of high-volume keywords while creating a smooth user experience that offers useful information or affordable products. A veteran SEO firm can help to ensure that your Columbus website is built in the right way & has the best chance of ranking well. Give us a call at CaliNetworks or fill out the form below to get started. (805) 409-7700