Web Site Design

By admin - Last updated: Wednesday, December 9, 2009

Web Site Design

CaliNetworks offers professional Web Design services and logo design that will exceed your expectations. Our satisfied clients include start-ups and large companies, with projects ranging from basic site design to developing complete e-commerce websites. During the design process, we will incorporate Search Engine Optimization (SEO) structure into the site code. Developing your site with SEO best practices in mind will keep your site search engine-friendly, and ensure high rankings on relevant search terms.

Every site CaliNetworks’ web design team builds is unique, and tailored to meet your business needs. We custom develop all the elements that comprise a great website, including template layouts, structure and navigation, effective logos and graphics, and distinctive content that will stand you apart from your competition. With CaliNetworks combined experience in graphic design, coding, copywriting, e-commerce and website development, you can be confident that whatever your project demands, our team can deliver.

Filed in Web Site Design

Monetization Strategies

By admin - Last updated: Wednesday, December 9, 2009

Monetization Strategies

Is your site getting traffic? Are you making the most money possible out of it? CaliNetworks website monetization strategies help you make money with your site, by converting your website’s traffic into a revenue stream. There are a number of proven methods to accomplish this, including Pay Per Click advertising (like Google’s Adsense), Display -based, CPM advertising (typically referred to as Banner advertising), Lead generation, Affiliate networks and content syndication.

CaliNetworks’ marketing team include online ad network veterans, with several years experience in maximizing website publisher revenues. We have managed sites that generate over $25,000 per month in ad revenue, and can tailer a custom Monetization strategy for your site, that includes:

• what ad formats will perform best for you
• custom strategies for getting onto the highest paying ad networks
• research on how much comparable websites are currently earning
• optimal ad placement for your specific site
• suggestions on how to increase pageviews
• tactics for growing the resale value of your site and domain name

CaliNetworks’ Website Monetization strategies work together perfectly with our Search Engine Optimization programs, allowing you to generate more revenue from your site, as it’s traffic, and effective reach, grow.

Filed in Monetization

PPC – Pay Per Click

By admin - Last updated: Wednesday, December 9, 2009

PPC – Pay Per Click

Pay Per Click (PPC) is an online advertising model, used for driving targetted traffic to an advertiser’s site. Unlike other online ad strategies, advertisers using a PPC campaign are only charged when an end user actually clicks on an ad link, to visit the advertiser’s site.

While many PPC network providers exist, Google Adsense is the most popular. Adsense is powered by a contextual engine, ensuring advertiser’s links show when related terms are searched on Google. or are displayed as sponsored links/ads on sites with relevant content.

Minimum cost for traffic from a PPC campaign, referred to as an advertiser’s Cost Per Click (CPC), will vary depending on how much competition exists for the relevant keywords an advertiser is targeting. Some CPCs can be as low as $0.01, while most range under $1 per click. However, very popular, competitive search terms and keywords can cost much more.

While the PPC format is open to abuse through fraud, Google is leading the online advertising industry in its attempts to crack down on click fraud, and insure that advertiser’s money is not wasted.

Pay Per Click campaigns are an excellent supplement to a solid Search Engine Optimization program, as it provides an alternate source of targeted traffic. Additionally, while a standard SEO program can take months to yield organic traffic from search engine rankings, PPC can produce quick results. Campaigns can be implemented fast, and could potentially begin delivering site traffic in the same day.

Filed in PPC

SEO Search Engine Optimization

By admin - Last updated: Wednesday, December 9, 2009

SEO – Search Engine Optimization

Over 80% of all website traffic comes directly from search engines, with the overwhelming majority coming from a select few market leaders, like Google and Yahoo. Unless your site is in the top 10 search results for relevant search keywords and phrases, you are potentially losing business to your competitors.

Calinetworks expert staff use proven, effective Search Engine Optimization strategies to achieve the highest possible rankings for your website, and deliver results you can bank on.

Calinetworks offers a number of SEO packages, designed to meet the your specific needs. These range from advanced site reviews and basic SEO packages, to consulting services for those with larger, multiple, or highly competitive sites.

We know that no two websites are the same, and are happy to speak with you about your individual needs and how to attain a high ranking for your website.

Filed in SEO