Digital marketing has become the forefront of growth for modern businesses. Atlanta Search Engine Optimization (SEO) is a marketing service that helps websites produce more leads, traffic, and revenue by ranking better in search engine results. Search platforms such as Google, Bing, and Yahoo see millions of users every day and ranking at the top of results can net a brand huge boosts to its visibility. The process of improving a site to rank better organically involves multiple steps such as: Search Engine Optimization, Pay Per Click (PPC marketing), social media management, and content development.
Atlanta Digital Marketing Services
SEO (Search Engine Optimization) – Search engines have become some of the most lucrative platforms for advertising your product or service. SEO is a proven strategy that could help your business grow for years to come. Site optimization includes: Competitor Analysis, On-Page Optimization, Keyword Research, Content Planning & Implementation, Back-link Audits, Web Design, SEO reporting, and Analytics.
PPC (Pay-Per-Click Marketing) – Paid ad campaigns direct traffic to your site for a price. Google Ads runs off of a bid auction system where the more competitive a keyword is, the more it can cost to secure the best ad placement for that query, with top placement for some keywords in Georgia costing over $100/click. A typical PPC campaign will A/B test different variable such as: ad copy, images & videos, and targeting locations to find the best converting audiences.
Social Media Services -The growth of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google GMB, Yelp, and TikTok has given businesses the opportunity to reach out to potential clients in a unique & personal way. Well-managed social media profiles offer multiple benefits to your SEO efforts. With millions of daily users, these sites can drive large amounts of traffic directly into your lead pipeline while building brand awareness with new customers.
Link Building – Trustworthiness is a huge factor in SEO performance. This site trust can be built by acquiring back-links from highly trusted domains around the web. Many sites offer back-links for sale, but these links should be purchased as this can leave your domain permanently burned & unable to rank well. However, it is recommended that you create your site with high-quality content that other site owners find value in linking to.
Web Design Services – Web design can make a site more user friendly and increase its ability to rank organically through a number of different technical improvements. A typical design or redesign package can offer: updated images & logos with minimized file sizes, improved brand placement, modern looking & easy to use main navigation, faster loading pages, and a scaling design that responds well for users on all types of devices.
Analytics for Websites – Analytics involves using a site’s key performance metrics including the traffic, patterns, and keyword rankings to understand where the SEO has the biggest room for improvement. The Analytics process uses things such as the Click-Through-Rate, Dwell Time, Conversion Rate, Bounce Rate, and other data to determine the best direction for future marketing efforts.
Wikipedia Entry – A Wikipedia page can increase your site’s traffic, link equity, and organic visibility on search engines. Having a Wiki page can even help your site get a knowledge graph result on Google, but the editorial process for getting these articles published has strict requirements that must be met. An experienced team of Wiki writers can help you well-supported page that has a good chance of passing the editorial review.
ADA Compliance – Thousands of businesses are being sued every year because their website is built in a way that is not user-friendly for the disabled. When building or redesigning your site, one of the most important things you can do is make sure it’s being done in an ADA compliant way to protect the business from these types of lawsuits. An SEO team can get your site’s ADA compliance to be in line with WCAG AA 2.1 standards.
*If there are any questions about specific services, please contact us.
Case Studies for Atlanta SEO Services
SEO Case Study #1 – Insurance Company
SEO Case Study #2 – E-Commerce Site
SEO Case Study #3 – Legal Website
SEO Case Study #4 – Automotive Website
How Important is Atlanta SEO for My Business?
Search engines offer a unique opportunity for companies to grow through online efforts. From industry powerhouses to local mom & pop shops, SEO is used by a majority of businesses to increase their customer bases around the world. SEO is an angle of marketing that modern businesses cannot afford to ignore. Hire a team of Atlanta SEO experts to get your site performance where it needs to be in 2020.
How Long Does the SEO Process Take?
An SEO’s job is to optimize a site for the 200+ factors that Google uses to determine how a site ranks. When it comes to updating a site’s SEO characteristics, every website is different, but a typical search engine optimization can take anywhere from a few weeks to a couple of months to execute & start seeing results. To stay up with the constantly changing search engine changes, many companies opt in for ongoing SEO plans that help their sites keep up with the times.
Should My Site Content Be Written Specifically For SEO Ranking?
Well-written website content must be able to balance the right density of important keywords while creating a good user experience. An experienced Atlanta SEO agency can get your site on the map and put your business in a state of growth. Give us a call at (805) 409-7700 or fill out the form below to get started.