You’ve probably heard “CDN” echoed through countless calls and meetings, yet may never have given it a second thought.
To top it off, your website may be slow which is costing you traffic and clients daily.
Benefits of Using a Content Delivery Network
Let’s explore what exactly a Content Delivery Network (CDN) is and how it can help your business:
You run a business that relies on the internet to sell your product, either nationally or internationally.
You notice that even after spending a ton of money on your digital marketing campaign, visitors are either leaving midway through their visit, or right before the purchase.
Of course, there are several variables to this, but one in particular that can play a large role is the fact that your website is not on a Content Delivery Network.
Customers these days are quite impatient. Load times can effect how long your customers will wait for your website to load.
Did you know?
A two-second delay can lead to more than 4% loss in satisfaction! Furthermore, this delay can lead to an average of 4.3% loss in revenue per visitor.
Without a CDN, the farther a visitor is from where your website is hosted, the longer it takes for data to reach them. This can make the page load speeds unbearable for users from around the world which can dramatically lower the site’s ability to capture the trust & business of customers finding your site from various search engines.
On a CDN (Content Delivery Network), a group of servers, are geographically spread out and work together to load your website as quickly as possible.
Keep in mind, that you being on a CDN does not actually host your website, nor does it replace hosting of your website. What it does is cache your content and subsequently improve your website speed and overall performance.
How does a CDN actually work?
A Content Delivery Network, or sometimes called a Content Distribution Network, is a tight-nit group of individual servers that are connected together across the globe.
Think of it as spreading a bunch of dots across a map and drawing lines from one dot to another.
Pretty simple, right?
The CDN’s primary goal is to deliver respective content and images in the least amount of time, which will ultimately reduce loading times.
It does this in a way that is inexpensive, efficient, and most importantly, secure.
What a CDN does essentially is place specific servers at the exact exchange spots between various networks. These networks are called IXPs, and are the general locations where Internet Providers come together to give each other the rights to traffic on each other’s networks.
A CDN Allows Users From Around the World to Quickly Access Your Site
Pretty awesome, right?
And even better, your customers no longer have to connect to your website’s origin server. With a high-quality CDN, your users now have access to the closest data center to them which can drastically speed up load times that are furthest away from where your site is originally hosted.
If you are not on a CDN Network, contact a representative from CaliNetworks today. We can help. 1-805-409-7700