You’ve probably heard “CDN” echoed through countless calls and meetings, yet never really understood what it was.
To top it off, your website is slow and you’re losing traffic and clients daily.
But wait! There is a solution. Keep reading.
Let’s explore what exactly is a CDN (Content Delivery Network):
You run a business that relies on the internet to sell your product, either nationally or internationally.
You notice that even after spending a ton of money on your digital marketing campaign, visitors are either leaving midway through their visit, or right before the purchase.
Of course, there are several variables to this, but one in particular that can play a large role is the fact that your website is not on a Content Delivery Network.
Customers these days are quite impatient. Load times can effect how long your customers will wait for your website to load.
Did you know?
A two-second delay can lead to more than 4% loss in satisfaction! Furthermore, this delay can lead to a 4.3% loss in revenue, per visitor.
The farther a visitor is from where your website is hosted, the longer it takes for data to reach them.
On a CDN (Content Delivery Network), a group of servers, are geographically spread out and work together to load your website as quickly as possible.
Keep in mind, that you being on a CDN does not actually host your website, nor does it replace hosting of your website. What it does is cache your content and subsequently improve your website speed and overall performance.
How does a CDN actually work?
A Content Delivery Network, or sometimes called a Content Distribution Network, is a tight-nit group of individual servers that are connected together across the globe.
Think of it as spreading a bunch of dots across a map and drawing lines from one dot to another.
Pretty simple, right?
The CDN’s primary goal is to deliver respective content and images in the least amount of time, which will ultimately reduce loading times.
It does this in a way that is inexpensive, secure and efficient.
What a CDN does essentially is place specific servers at the exact exchange spots between various networks. These networks are called IXPs, and are the general locations where Internet Providers come together to give each other the rights to traffic on each other’s networks.
A CDN has access to these high speed locations!!!
Pretty awesome, right?
And even better, your customers no longer have to connect to your website’s origin server. They now have access to the closest data center to them!
If you are not on a CDN Network, contact a representative from CaliNetworks today. We can help. 1-805-409-7700