Google AdWords on Twitter has mentioned that they will be automatically deactivating accounts that have no spend in the past 15 months. The good news is that you can reactivate your Google AdWords account at any time.

AdWords Cancellation of Inactive Accounts

When your account is deactivated, you will receive an email notification that your Google AdWords account has been canceled.

If your AdWords account has been inactive for more than 15 months 
(meaning your account hasn’t spent in more than 15 months)
your account will be automatically cancelled.
Note that there are other reasons an account can be automatically cancelled.

You can read more about cancellation of inactive accounts on Google AdWords Help.

AdWords Reactivation of a Cancelled Account

You can reactivate your Google AdWords account by simply signing in and reactivating it. However, if you continue to have no spend in the next 3 months, then your Google Ads account will be deactivated again. If you canceled your Google Ads account on accident, you have 2-3 weeks to recover it.

You can find out more information on reactivating a cancelled AdWords account on the Google AdWords Help section.


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Ty Carson
Owner at CaliNetworks
Ty Carson, Owner of CaliNetworks. Ty has over 20+ years of experience in the digital marketing industry. Leading and executing proven digital strategies and delivering positive results for large corporations to small businesses. Tracking Search Engines since 2003, and engaged in digital marketing / online marketing, IT and web development since 1999.