In Google’s robotic eyes, there are many factors in what makes a website rank on the first page. According to Google, “Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. ”
It used to be important, many years ago, to rank on the first page of google.
Now, it’s imperative. Reducing your bounce rate, will not only help you rank, but it will increase conversions.
If you’ve noticed that your website search traffic is down, there may be a ton of variables behind this.
But one reason, for certain, would most likely be that your bounce rate is way too high.
Essentially, this means that customers who go to your website, end up leaving before they leave any of their info that subsequently converts.
Three reasons why your site most likely has a high bounce rate
1. Your page is confusing. Plain and simple. No pun intended.
Have you ever been on a page and not understand what to do next, or what the company was offering? Perhaps there was too much jargon being used.
Elon Musk said it perfectly, regarding the processes within his own company: “Don’t use acronyms or nonsense words for objects, software, or processes at Tesla. In general, anything that requires an explanation inhibits communication. We don’t want people to have to memorize a glossary just to function at Tesla.”
2. Confusing or non-existent CTA (call-to-action).
A strong CTA is clear and visible to its viewer. It should be in a popular color, much similar to that currently being used by Amazon.
Humans have a tendency to stick with what’s comfortable, and what is being used heavily at the moment.
3. The user gains ZERO, or very little, from visiting your website.
Your site must be a safe haven and information enriched platform for your user.
In a matter of seconds, if your user does not find what (s)he needs, then you’re out of luck.
They have gone elsewhere and you’re stuck with declining search traffic.
So what’s the point?
Focus on your viewer.
Focus on your client. Your customer. Anyone but yourself.
We live in a society that has turned into building self-esteem by how many likes and comments they receive from their friends, followers, and family.
Be a part of a revolution that turns this technologically driven ship around. Let’s steer it in the right direction.
The whole point of a website is to provide an authentic experience and give useful information in a dynamic way so that your viewers can engage, learn and ultimately do business with you.